5 Ways Startups Can Take the Lead

If you want to do something right, you’ll want to do it well from the start. When you’re trying to lead your small business, those first few months are critical. They’ll form your employees’ first impressions and can have a lasting Impact on what they think of you and your company. Here are a few things you can do to make sure those Impressions are positive and helpful:

Start Slow

There is a saying in the military that goes “Slow is smooth, and smooth is fast”. What it means is that when you do things slowly and smoothly to begin with, you’ll eventually get Into a rhythm or level of competency that will allow you to do things quickly. This is the approach you must use with your small business’s employees. You can’t expect them to perform well out of the gates They’ll need to learn howthe business’s systems should function, and you’ll need to learn how to manage your new team. Once you settle Into a rhythm, then you can start expecting bigger things

Settle Systems immediately

The sooner you have solid systems in place, the sooner everyone can acclimate to your company’s practices. While there will be a period of testing to see Mat works for what you have, you must keep that period short. The more often you shift gears, the more mistakeswill be made, and the more stressed your workers will be a good way to do this is to sort out what’s working and set that aside. Focus on improving or changing parts of the company that are falling behind or underperforming.

Stress the Importance of Flexibility

One of the greatest advantagesyour small business has Is Its flexibility. You don’t have as much red tape as larger companies, so you can read to emergencies and industry changes fasterthan they can. Make sure your employees understand how important this is by keeping fleAble yourself. Be there when things go wrong, whether it’s something as big as misidentifying your target market, or something as small as an employee argument.

Establish Lines of Communication

Communication Is a tremendous part of a successful small business, and one of the first things you should do when you first open your office i s to establish lines of communication. This means establishing trust between you and your employees. Transparency and integrity are key to this effort.

For starters, you can enact an open-policy, allowing employees to speak with you as necessary. You can support this by keeping everyone updated on the small business’s status and progress, which generates accountability and transparency. The more the employees know about the company’s comings and goings, the more trust they’ll put into it.

Establish the Importance of Linking Product Development and Marketing

You can’t let your employees work in their own departmentswithout regard for the rest of the company. Just because each department is doing well individually doesn’t mean the small businessWO do well. Make sure everyone is on the same page to promote maximum productivity and company unity. How you establish yourself as a leader In the first 3 months is critical to positioning yourself as a leader. if you can’t, your small business will lack guidance and direction. Not having that will doom it to failure.


Tips to Kick-Ass your Ecommerce Conversions

Creating an online business can be an exhilarating experience. You think you’re on your way to recurring revenues and a lifetime of passive income. Once you realize truckloads of money aren’t being deposited at your door, you realize it is time to get serious about customer conversions This article offers insights on nine ways e-commerce business owners can improve their conversion rates Read on to discover helpful tips that can significantly boost your online sales.

  1. Website name secured. Check.
  2. Website theme chosen. Check.
  3. Product chosen. Check.

If the aforementioned components are in place, you are probably thinking you are well on your way to e-commerce success. Sony to burst your bubble, but you won’t get anywhere without a customer conversion strategy in place. While setting up an online business Is an exhilarating first step, it is just the beginning of your journey to dependable profits. You need to develop a plan of action that focuses on converting each customer who visits your online store. To ensure you are on your way to phenomenal conversion rates, the following nine tips need to be Integrated into your business-building strategy: 1) Ask customers to leave helpful reviews on Yelp and Google My Business. E-commerce companies with high approval ratings tend to have higher conversion rates than those with no online reviews. The more details your customers can leave, the more Impact their reviews are likely to have. 2) A growing number of consumers are shopping via their mobile device.

Building a profitable e-commerce store doesn’t have to mean creating your own products and packing & shipping them yourself. Thanks to the growing number of drop-shipping options, today’s e-commerce merchant can build a bustling business with little stock on hand. Not only is SAP Inventory management a breeze, so is store maintenance and customer outreach, specifically for Shopify merchants. If you want to increase your e-commerce revenues without increasing your business headaches at the same time, try using small hacks. Click here to read more on Vendor Evaluation.

Shopify FD Dashboard Tool

The Shopify FD Dashboard Tool is a must-discover Chrome extension for Shopify merchants. This top-rat ed extension offers a number of tempting features including an inline meta-field editor, bilk meta-field addition capabilities, shortcut buttons, and the option to upload bulk assets In a single action.

E-Mail Marketing

According to data from TechMayan’s research, 26% of marketers surveyed felt that email marketing outreach would increase by 2020. If you’re a business owner who also believes that the popularity of email marketing will continue to grow, it is imperative you understand the many benefits of building relationships via email outreach. One of the biggest benefits of email marketing Is that It Increases connections with your target audience. Consumers who have offered you their email address are happy to hear from you If you offer helpful, Informative content. Sending email newsletters filled with intriguing Information they can use in their daily lives builds a bond with your recipients that is the basis for an ongoing relationship. Email outreach Is a phenomenal way to encourage engagement.



Business 101 – Work Smarter, Not Harder

Businesses succeed when they work smarter rather than harder. Toiling for mall results is pointless. However, you can be astute and make wise decisions about how you work, saving time and energy while expanding your business.

Working smarter, not harder

Is about getting maximum results from minimum effort. it’s also about making wise decisions that ensure your business flourishes. If you don’t, you’ll spend longer reaching goals. Years ago, people thought hard graft was needed to make businesses thrive. The more hours you toiled, the better. Now, managers understand that to make their companies more profitable they have to be astute. With these tips, you no longer need to work overtime for paltry results and can employ savvy strategies to improve your business on every level.

Daily questions

Each day consider important questions to aid productivity and effectiveness, like “What will help my company evolve most right now?’ Something will set progress in motion. Once you know what it Is, you can get to work, gaining a momentum of success. Another question to consider is ‘Which area of my business am I neglecting?’ There are aspects of your job you love, but others you put off because you don’t enjoy them. Procrastination will make you stressed and challenges bigger.

Outsource to experts

You might be fantastic at what you do best, but there are areas of your work where you don’t shine. Don’t be afraid to outsource, gaining help to grow your business using experts There’s no shame in seeking professional assistance. Indeed, smart people get what they want fast because they make use of others skills. Increase employee commitment Want dedicated employees? Then make your workforce well fed appreciated and keep them happy. They’ll take fewer days off sick and work harder for you. You might share your profits with them as an incentive, and get to know them on a personal level. Monthly retreats and a relaxed dress code will make them feel valued and comfortable.

Tips for Entrepreneurs with Children – Managing the Work-Life Balance!

.. Many entrepreneurs turned to running a startup In an effort to support their family. Unfortunately, many were unprepared for the rigors of balancing time with the kids and time with the startup. It’s not impossible, but It does require a specific approach.

Running a startup while being a good parent is far from impossible, but can be very difficult. As an entrepreneur, you’ll be pulled in a hundred different directions and you can’t afford to slack off on any of them. To succeed as an entrepreneur without jeopardizing your relationship with your children, you’ll need to take a different tact. Here are a few tips that will help you balance your home and office responsibilities

1. Set Clear Boundaries

One of the best ways to get quality work done is to limit distractions. Unfortunately, when that distraction is your child, It’s hard to say no. The best way Is to set clear boundaries and make sure your children understand that when you’re working, you’re not to be disturbed except in emergencies. They should also know that your workplace isn’t for play. Doing this also means making sure the rest of the household understands and helps you with those boundaries Your partner, for example, should take charge of the children when you’re working from home. If you do not have a partner or If they have their own responsibilities, consider hiring help. It’s an additional expense, but It will keep worktIme sacred.

2. Outsource

Contract workers are a popular option for many entrepreneurs when building their starting workforce. They’re cheaper, have less legal hang-ups, and don’t require a long-term commitment. They do the job, and they’re done — no fuss, no fuss.

Freelancers and contract workers also offer additional val ue to entre preneur-parents in the form of time. Instead of having to spend time away from the kids to work, you can hire someone to do less important tat so you have more free time.

3. Plan Ahead

You can’t afford to slack off on your business or on raising your kids. Let your startup fall apart, and you endanger your family’s financial future and stability. Fail to raise your children, and you’ll regret it for the rest of your life Unfortunately, due to life’s mercurial nature, you’re bound to miss a few events on both sides All you can do is minimize them.

The best way to do that is to plan ahead. Don’t wing it when it comes to your time. Schedule things. Make sure that your plamed family vacation doesn’t overlap with crunch time. Set contingencies and instructions for the office to follow in your absence. You can’t win them all, but if you plan ahead, you’ll win more often than you lose.

4. Wake Up Early

If there’s anything you’ll learn as an entrepreneur, it’s you’ll always need more time While you can’t add more hours to the day, you can at least have more usable time. Waking up early gives you more to work with, which can be what you need to fit both work and family into your day.

Since everyone else will likely be sleeping, those early morning hours are the best time to complete tasks that require concentration and focus Even if you don’t manage to finish them before the kids wake up for school, you’ll at least have gotten some headway and made the rest of your day easier.

5. Have Them Help You

When you have less on your plate, you can have more quality time with your kids Unfortunately, it’s not just the startup that will be clamoring for your attention. Chores and household duties will tie up time at home as well. Fortunately, you have someone who can help, someone who usually has a free schedule —your child. While you shouldn’t put everything on them, you should ask them for help when you can. Teach them the basics and essentials of maintain a home. Giving them responsibilities wound the house not only gives you time to focus on the startup. it develops important life skills they will use in the future.

Balancing your family and your startup is far from impossible, but you’ll need deliberate action. You can’t expect to succeed as both and entrepreneur and a parent without making an effort. It’ll take more time and energy, perhaps even money, but it’s worth it. Also, read this latest post.

Choosing a Profitable Niche for your E-Commerce Startup – Marketing 101

Wanting to be an e-commerce entrepreneur and building a profitable business are two very different things. Just because you like the idea of opening your own online business, that doesn’t mean you are going to pick a product to sell that resonates with consumers.

Have you decided this is the year you start your own online business? Are you enticed by the idea of building your own company and want to try your hand at becoming an e-commerce entrepreneur? Before you launch your online store or spend money on inventory, it is crucial you do your homework regarding product choice.

Choosing an e-commerce niche isn’t a matter of repeating what is already popular. You need to consider multiple factors when deciding on the type of product you will sell. Review the following five factors to better understand which products will help you create a successful company with the highest chances of long-term profitability.

Customer Acquisition

If your customer acquisition costs are going to outweigh your profit potential, you might be considering a product in the wrong niche. You want to sell an e-commerce product With a built-in customer base.

Mobile Optimization

Can Mobile Optimization Dramatically Increase Your E-commerce Conversions? Yes.

Do you want to increase your conversion rates with mobile-enabled consumers? Are you looking for ways to maximize the potential of your e-commerce business’ mobile application? Developing a strong brand with mobile customers isn’t a task to be taken lightly. Just as you approach local marketing or search engine optimization with a detailed business development plan, so too should you approach mobile conversions with a specific plan of action. Luckily for today’s e-commerce business owners, there are a growing number of powerful tools available to make mobile conversions easy. Review the following collection of conversion optimization resources to see which ones can help you make the most of your business’ mobile interface.

E-Commerce SEO

Whether you build your own e-commerce site or use tools like Shopify or WooCommerce, creating your online business is the easy part. In order to drive customers to your online venture, search engine optimization is a critical component for success. This article offers insights on seven simple ways e-commerce merchants can drastically improve their SW with just a few easy tweaks.

Are you suffering from an e-commerce hangover? Did you set up your online store, create a Facebook page, and then sit back and wait for the revenue to start pouring in? Sorry to be the bearer of bad news, but that’s not how e-commerce success happens Building a profitable online business takes hard work, a willingness to learn, and dedication to ongoing marketing. One crucial component of your marketing outreach efforts Is SEO.

Don’t think of SEO as a dreaded task you have to face each day, think of SEO as a way to magically make customers appearfor your online business. Potential customers have no due your company exists; It’s your lob to get your company in front of consumers who might be Interested In your product offerings. If you want help improving your e-commerce site’s SEO strategy, following are seven tips that can have a huge effect on your business’ online visibility.

Speak Up!

Pay attention to voice sear& Don’t assume all potential customers are typing their requests into a search engine. A sowing number of your customers will be using voice search engines like Siri or Alexa. Think about how your customers might speak their queries and whether localization might influence how they ask for help via voice search. if you integrate voice search into your SEO and blogging strategy, you will be far ahead of your competitors who haven’t even considered spoken queries as a ranking factor.

Last Tip: Say No to Google!

Tech for your Influencer Marketing

Influencer marketing helps brands reach audiences through non-traditional, innovative marketing. However, what tools should marketers use find influencers? Here’s few technologies to Help You in Influencer Marketing

Influencer marketing occurs when marketers utilize leading individuals within a niche to promote their company, brand or product. Typically, influencers work via social media and blogs, though they can also be journalists, podcasters or vloggers. Currently, influencer marketing is booming. By the end of 2016, reports from the marketing firm KEYSOME, found that the budget for influencer marketing matched the budget of traditional TV marketing, making influencer marketing one of the key areas for investment amongst companies.

In fact, according to one survey from Forbes, over 75% of marketers have openly discussed using influencers in their campaigns. Many of these marketers were from major brands and candidly discussed how using influencers via social media platforms had led to boosts in their sales. Some reports estimate that for every $1 spent, influencers brought back nearly $7 in returns. In the food industry, this figure rose to as high as $1.
So, with such a booming market, what technologies are available to help marketers harness the power of influencer marketing? Here they are.

Muck Rack

Muckrack helps marketers find journalists and bloggers who can act as influencers for their brand. The paid version of the software offers a showcase of an influencer’s work and includes an alert system to marketers when potentially useful new influencers begin using the platform.


Musefind is one of the best influencer search and analysis platforms available to marketers. It helps determine the best prices for hiring influencers based on Musefind’s own dynamic algorithm. It is used by many entities from Google to Oreo. This is a great piece of software, offering marketers an unrivaled dynamic and evolving database of prospective influencers. Try it via its free trial offer.


Hogs might feel a little outdated, but they still have vast influencer power.


One of the strongest & most innovative web development agencies. Work with an agile team of specialists who will support your project with website design, eCommerce, content, strategy and marketing. KEYSOME specialises in bespoke website design and development – from initial planning to deployment. KEYSOME’s success is built on technical ability, experience and dedication to delivering websites that work to your specific requirements. Every member of our staff is dedicated to helping you succeed with your venture. They build from what we know the best. KEYSOME works closely with our clients, helping them shape their idea and create a product that everyone loves. It’s a point of pride that most of their business comes from personal recommendation and word of mouth.

Creating a Kick-Ass Marketing Plan for Your Online Business

With inbound marketing being the best way to promote your online business, knowing where to start can prove to be an over-whelming feat for entrepreneurs and small businesses. Yet, there are certain strategies that are a must to position you to win in attracting traffic to your website and growing your following. In this quick guide, we outline five key ingredients to creating a strong marketing foundation for success in your online business.

Making a Strong Marketing Plan for Your Online Startup Business

Are you a new entrepreneur seeking ways to build your online startup business? Or perhaps you’re looking for strategies to improve your digital marketing to increase visibility, attract new leads, and generate Whichever the goal, wanting to enhance your online presence is a valid concern in 2017. In a digital age where most people are now using the internet to search, shop, and socialize, it’s important to show up wherever your- audience is present.
Although there are many pieces to digital marketing, there are simple yet profound strategies you can embrace to significantly grow your online business. Here are five key ingredients to creating a strong marketing blueprint to build your brand and company online.

Understand Who Your Ideal Customer Is

The first step to developing a strong marketing plan is having a clear understanding of who your audience is and the pains, problems, and challenges they experience.  Your entire online marketing plan is centered on attracting your ideal customer and keeping them connected to your brand.
Knowing what they want, their goals and obstacles, positions you to create content that speaks to their interest. The best way to understand your audience is by creating buyer personas. In developing these personas, you’re essentially painting a picture of who your ideal customer Is.
You’ll go nowhere if they spend the-most time online, the problems they experience, and their role in the buying decision. Your buyer persona provides invaluable data that gives clarity on your audience and exactly who you’re targeting in your marketing.

Start Building Your List

Growing your email list Is the lifeline of your business. The more qualified leads you have, the more opportunities you create for converting them into buying customers. In fact, email marketing works 4o times better at getting customers than social media. Bu liding your list will prove to be one of the most valuable assets to your online business.
It is never too early to start growing your email subscriber count. Begin by choosing an email marketing software system like Aweber, MailChimp, or ActiveCampaign. Each offer trial periods where you can test it live and discover which fits best for your brand. Next, create a lead magnet that will compel people to join your list. A checklist, mini video series, cheat sheet, product sample, or special discount are excellent offers to give visitors a reason to opt-In.

Crowd Your Online Presence through Blogging

Blogging is the best way to position your brand as an expert in your industry. Regardless if you’re in the work from home, MLM, affiliate marketing, or freelandng niches, having a blog solidifies your credibility in your space. It builds the know, like and trust factor, inviting likely prospects to your business.
Your business blog is a multifaceted tool that can be used to promote your brand on any marketing platform. By optimizing your blog for SEO, you’ll improve visibility in search and effectively get in front of your target audience.
Additionally, blogging provides you with quality-rich content to share with your social followers, adding value to their newsfeeds and attracting new followers to your pages. Finally, you can create a video that highlights key pointers in your article to share on YouTube to grow your channel. Simply put, blogging helps to Increase your exposure and foster trust with visitors.

Leverage Paid Advertising 

Fueling your strategy with marketing dollars will accelerate your goals in traffic and lead generation. It’s great to have a good mixture of paid and organic tac-tics to achieve optimal success.

IaaS vs PaaS: Comparing the Top 2 Cloud Models

Roughly nine out of 10 companies today use some type of cloud technology. While Amazon Web Services (AWS) is currently ranked as the leading cloud service provider, according to TechMayan’s State of the Cloud report, there are countless other vendors offering similar cloud services.

Studies show that nearly go% of companies are either currently using cloud technologies or planning to use them in The near future. Cloud computing offers countless benefits for companies, including reduced overhead, improved accessibility, flexible pricng, automatic updates and backups, professional support and more. There are several different types of cloud models from which to choose, however, with the three most common being laaS, PaaS and SaaS. So, what’s the difference between these three models?


Infrastructure-as-a-Service (laaS) Is a self-service cloud model in which a cloud provider sells virtualized hardware resources (computing infrastructure) for the customer to use fora spedfied length of time (hourly, weekly, monthly, annually, etc.). The cloud provider handles tasks such as server setup and maintenance, data storage, cybersecurity, network and virtualization, whereas the customer handles the operating system, applications, data, runtime and other processes.

Some business owners may tum their head at the thought of paying $.15o a month to rent a server using an laaS model instead of Just buying a server. With IaaS, however, the customer can choose specific computing services based on his or her needs. IaaS providers supply virtualized hardware resources from pools” of servers and equipment in local data centers, allowing customers to buy only what they need. Furthermore, customers don’t have to worry about installing and maintaining their hardware, resulting in lower overhead costs. IaaS can be used for a wide range of applications, some of which include the following:

  • Website hosting
  • Data storage
  • Data backups and recovery
  • Application execution
  • Application testing
  • Big Data processing

IaaS isn’t right for everyone, however. In order to deploy software, customers must first install an operating system on the cloud, after which they can install their software. laaS customers are also responsible for updating and maintaining both the operating system and any applications or software installed on the cloud. So, while laaS Isthe most robust of the three main cloud service models, It’s also most laborious


Platform-as-a-Service (PaaS) goes one step further than laaS by offering the same infrastructure services as well as operating systems and development tools. With laaS, it’s the customer’s responsibility to install and maintain the operating system, databases, applications, tools, etc. With PaaS, however, these tasks handled by the cloud vendor. The customer receives direct cloud access to development tools hosted by the vendor, allowing for rapid building, testing and deployment of applications.

PaaS is commonly used for the following: Creating and testing applications in a framework Application execution.

  • Application testing
  • Database integration
  • Network monitoring
  • Data storage
  • Data backups and recovery
  • Big Data processing

IaaS, PaaS, and SaaS are all cloud offerings that have numerous benefits, but most business owners aren’t aware of the advantages. Cloud services can save you thousands of dollars each month in IT infrastructure and staffing. If you’ve wondered if cloud applications are right for you, this article discusses the three main cloud offerings available to small and large businesses.

Desktop applications and large on-premise network resources are out. Cloud services are in, mainly for the cost savings and the numerous advantages they offer for businesses. It’s overwhelming for a new business owner unfamiliar with cloud servicesto find the right one that matches organizational requirements. Here are the three primary, traditional cloud resources that you can integrate into your IT infrastructure for a reasonable cost.

SaaS (Software as a Service)

SaaS Is the most common cloud service. Chances are, you’ve used a SaaS service at least once either as a customer or for your business resources If you’ve ever worked with software that runs in the cloud, you’ve worked with SaaS. Most desktop software developers have moved their application to the cloud. For instance, Microsoft Office and Adobe Create Suite both run in the cloud. Ten years ago, you needed to buy the software, have it shipped to your office and install it on your desktops. With Office running in the cloud, you don’t need to install anything but basic files to execute the application. Adobe offers the same kind of setup where you install only the components you need to run the software instead of the entire package.

With SaaS, you also have a lower investment to get started. Using Microsoft Office again as the example, you used to spend at least $250 to buy the software and install it on your machine Now, you can only install the components you want and pay a small monthlyfee. You can pay either $99.99 a year or $9.99 to use Microsoft Office in the cloud, which is a much smaller investment for startups on a budget.

PaaS (Platform as a Service)

PaaS is a more advanced infrastructure that many businesses don’t take advantage of, but it offers numerous benefits.

A PaaS Is any website that provides a full environment hosted In the cloud. The business can nun most of its services on a PaaS site, and the provider deals with many of the maintenance and businesstasks that would otherwise be necessary for your business to manage. A good example of PaaS Is Salesforce, which many companies Integrate into their sales platforms for its flexibility and versatility. You don’t need to mold your sales procedures to fit Salesforce. Instead, you can customize Salesforce to meet your own sales needs. It also offers an API that you can use to integrate the browser version of Salesforce into your backend. You can follow your entire sales procedures on Salesforce, from cold calling to making a sale to managing the customer after the sale, making it a complete platform In the cloud.

PaaS environments are complex but beneficial because It’s complexity that the business no longer needs to manage. Thinking of one cloud application handling all of your business procedures will help you separate a SaaS from a PaaS offering. PaaS is usually more expensive, so this distinction will help you determine your IT budget for cloud software.

IaaS (Infrastructure as a Service)

IaaS offers something much different than the previous two cloud services. laaS extends your existing hardware and Integrates it into your local resources. You can get entire network segments that run in the cloud. You can add hard drive storage, routers, servers, and switches to your network and have them run entirely in the cloud.

A good example of laaS is Google Drive. Google Drive Is an affordable way to add storage to your network. It’s cloud storage at a fraction of the cost it would take to install terabyte drives and servers to manage those drives Google even gives you the first 15GB for free, and you pay as little as $1.99 per month for drooGB up to $99.99 per month for ioTB capacity. It would cost thousands of dollars upfront to host this kind of drive space on your local network.

Finding the Right Service

You can have a small one-office setup and use every cloud service available to run an empire. The services you choose will depend on your budget, but you can run everything you need to manage your business in the cloud. You can start with low-cost monthly services and upgrade as your business grows. Plug: If you are looking for a great SaaS developer based in Chennai, connect with Open Brace.

If you need software for your business PaaS and SaaS are the right cloud services PaaS is an entire platform environment, so it’s usually more costly but has every feature you need to run each department. Think of laaS as hardware. If you need to extend your network resources, then you need laaS. Prices for these services vary depending on licensing, users, and the number of resources that you need. Check with your cloud provider, because you can spend anywhere from a few dollars a month to several thousands of dollars a month for cloud services.

How Entrepreneurs Must Manage Fear?

Here’s 6 important tips that will help entrepreneurs manage fear.

Fear is almost an unavoidable part of being an entreprenuer. It is due many factor from the inherent instability involved in startups, to the volatile and mercurial nature of the markets. This is good news. Fear keeps you on your toes and aware of threats to your company. Unfortunately, this can easily keep you from performing well if not managed. Here are a few important tips that will help you keep the fear under control.

1. You Can Always Find Time

Time is limited, and it is going to feel like there is never enough in the day to get what you want. It is one off the most common fears and unfortuntely, sometimes there isn’t time for everything. There will be times when you can’t attend to your children because you’re needed at the office, and vice versa.

Fortunately, that wont be always be true and you don’t always need swaths of free time.

In every day there is time to rest, time where you will find yourselves doing nothing. For many, it is on the daily commute. For others, because they are fortunate to enough to have sufficient staff members. You don’t need 5 hours to learn something new. Even setting aside 30 minues of your day can make you more productive over time.

2. It gets easier.

Everything is scary when you first begin. You have nothing to base your current status on, which means you’re never sure if you are doing well or if you are missing out on something important. This lack of information can breed a lot of fear, and this is often no solution aside from finding a mentor with experience.

The good news is, it is not always going to be that way. While brand new problems will arise in every step, its going to get easier. You are going to be more experienced, wiser, and emotionally and mentally more prepared to deal with those issues. The longer you are in the business, the more you are capable you’ll be.

3. Enjoy the journey

Becoming an entrepreneur is an intimidating task. There’s a lot that will stand in your wat from the start, and those threats will only gow as time grows on. However, that’s not necessarily something to fear. If approached correctly, it can serve as the spark that will ignite your creativity and skill.

Approaching it properly means remembering that those challenges are expected to be part of being an entrepreneur. Though the details vary, everyone goes through the same challenges,and many have succeeded. Enjoy the journery and you can keep the fear at bay.

4. Adaptation & Flexibility

Things change everyday when you are the boss of your ownself. What seemed to be a good idea a month ago may become a backbreaking mistake. You many find that the market you were targeting was the wrong one, and a pivot is required to save the company. It is scary, and that many things are so changable, but fortunately one of the greatest strengths of having a startup is the flexibility.

Nothing is set in stone for your company. And, if you are small enough that any red tape you need to cut through can be quickly handled. If you need to pivot or change you can work on your marketing strategy, you can do that in a heartbeat.

5. Mistakes Have Value.

No one likes making mistakes, especially in public setting, and there is nothing quite as in business. Even a small mistake can make you feel unqualified to lead. Unfortunately, when you are afraid to make small mistakes, your hamstring of startup’s potential, you will shy away from taking those risks, and risks may lead to startup’s success.

To handle the fear of making mistakes, there are 2 things you need to remember. First, nobody is perfect, and you will make mistakes that are unavoidable. So, its in the best of your interests to brace yourself emotionally. The second thing to remember is to there’s always something to learn, and nothing makes a lesson more memorable that a mistake. Since errors will happen, you will well squeeze as much as value from them as possible.

6. Embrace Your Passion

Nothing pushes away fear like passsion. When you want something hard enough, you will go through hell to get it. You will stand up to the challenges of a startup that will throw at you becuase they are standing between you and the dream.

Dont’ let the daily grind make your forget why you are doing this. Put up reminders everywhere of what you want if you have to. The momemnt you forget is the moment your performance start’s hiccuping. If you want to be successful enterprenuer, you must learn to manage your fear. Fear will be constant passenger,so the sooner you learn the better.

Tips to lower your site’s bounce rate

Does your website suffer from high Bounce rate? Studies have shown that the most of the sites have 30 to 50% Bounce rate. While this is a challenge for every website developer, there are always exceptions. The bounce rate higher than 50% usually indicates a poor User experience your site’s search rankings.

Bounce rate explained

The website bounce rate occur when the visitor does the following activities, closes the web browser tab or Window, click the back button in the web browser, click the link to an external website. Place a page open for at least 30 minutes, which is known as session timeout. You can monitor the sites Bounce rate by installing Google Analytics. This is a free service which river is both site wide and page specific Bounce rate. Eyesight white Bounce rate is average of the total pages Bounce rate in the website.

Links to related pages on your website

Publish the links to related pages on your website with the bottom of the post and articles. This is in site SEO. If a visitor read the article about cyber security, perhaps you would be interested about reading more on ransomware. A visitor clicks a link and these related pages refer to the site down. And hence the site Bounce rate decreases.

If a website uses content management system such as wordpress Joomla, you can use a plugin to automate the process. There are lot of play games which can be installed, and that helps you to related pages in the bottom of the post, it also helps you gather comments from users. It is a fully customisable and it can display related links to your site’s RSS feeds.

Avoid pop-up 

It is wise to avoid pop ups to external websites. Popup sir once popular vehicle for online advertising, but pop ups sense become the Bane of Internet users everywhere. These intrusive ads cover the content and dilute the site’s UX. They can provide visit also the means to exit your site and trigger a bounce. You can experiment with pop ups to internal pages which do not require A Bounce but even those pop ups could be approached with caution.

Check for browser compatibility

Assuming that your Google text has installed on your website analyse your average Bounce rate by visitors web browsers. If your bounce rate with Chrome users is 46% and the Internet Explorer is 68%, perhaps there is a cross compatibility issue. There are different web browsers which use different software and processes to read websites. Yes because your site loads and functions properly in Chrome it doesn’t necessarily mean that it will do the same with Internet Explorer, firefox, safari and other web browsers. If there is a cross compatibility issue that’s contributing to your sides high Bounce rate you need to identify and fix it.

Display links to popular pages on sidebar

By showing links to your site’s most popular pages and posts in the sidebar it is, owner of the you can a lot of traffic and visitor comments. On the other hand displaying links to your most recent pages could be less popular pages that users are likely to visit. And this could also improve your site’s bounce rate. Most websites have built in widgets in popular CMS. That everything is compatible with the sides theme we can add the sidebar automatically to display those links. Alternatively we can create links to the most popular pages and posts manually.

Site search

You can also lower your Bounce rate by implementing a site search feature. If a visitor is looking for specific content but cannot find it using the sites standard navigation bar he or she may search it for in the search box. Display the search box in a prominent and easy to use location on your website such as the top right corner. Designing the Search Box with contrasting colours can be further increasing the visibility with all over for your sites Bounce rate in the process.

Make it more mobile friendly. Statistics have shown that more than half of the Internet traffic comes from mobile devices. If your website isn’t optimise for smartphones tablets the mobile visitors may leave without taking through on the second page of your website. Smartphones and Tablets have smaller screens than traditional desktop monitors and this can lead to viewing problems. Mobile devices use different web browsers than desktop computers and further increase the risk of compatibility issues.

To prevent such compatibility issues affecting our Bounce rate It is wise to consider a responsive website, and use Google AMP. Google amp is mobile pages provided, it is necessary for us to provide a functional to sign regardless of the device, regardless of the device on which it is accessed.

Creating a custom 404

You should eliminate all instances where is it again count as a whole lot for our page that our visitor does not go to 404 error. It is possible the side is meticulous recorded with understand the visitors may still include the possibilities of going to a link where it has the wrong URL. To minimize when I get to impact that 404 or for page and contest on your side sponsor read read a custom phone 404 page. This simple solution is to find all the pages to the web sites houses homepage poplar pages and top level navigation pages. The high bounce rate is always not bad. Somewhere pay the saddest I’m to have naturally high bounce.

Intermediate landing pages for example how 70 percent hi bounce rates. I never said that SSI landing page the ceilings pointing to drop sites. If I visited lose that upside a big as a bones, on taking those links the visitor leaves the website and triggers bounce. Wanted a disaster on metric where you should monitor any optimize your website. You should have an accepted an average time spent on the website, metrics to identify unique closest returning visits, and the traffic source. Buy analyzing this metrics, you can optimize your site to excel in it’s niche.

Are you looking to optimize your website? Give KEYSOME a call. They are experts in creative web design and branding, and can help you in any web-releated on-page and off-page site optimization.