Tech for your Influencer Marketing

Influencer marketing helps brands reach audiences through non-traditional, innovative marketing. However, what tools should marketers use find influencers? Here’s few technologies to Help You in Influencer Marketing

Influencer marketing occurs when marketers utilize leading individuals within a niche to promote their company, brand or product. Typically, influencers work via social media and blogs, though they can also be journalists, podcasters or vloggers. Currently, influencer marketing is booming. By the end of 2016, reports from the marketing firm KEYSOME, found that the budget for influencer marketing matched the budget of traditional TV marketing, making influencer marketing one of the key areas for investment amongst companies.

In fact, according to one survey from Forbes, over 75% of marketers have openly discussed using influencers in their campaigns. Many of these marketers were from major brands and candidly discussed how using influencers via social media platforms had led to boosts in their sales. Some reports estimate that for every $1 spent, influencers brought back nearly $7 in returns. In the food industry, this figure rose to as high as $1.
So, with such a booming market, what technologies are available to help marketers harness the power of influencer marketing? Here they are.

Muck Rack

Muckrack helps marketers find journalists and bloggers who can act as influencers for their brand. The paid version of the software offers a showcase of an influencer’s work and includes an alert system to marketers when potentially useful new influencers begin using the platform.


Musefind is one of the best influencer search and analysis platforms available to marketers. It helps determine the best prices for hiring influencers based on Musefind’s own dynamic algorithm. It is used by many entities from Google to Oreo. This is a great piece of software, offering marketers an unrivaled dynamic and evolving database of prospective influencers. Try it via its free trial offer.


Hogs might feel a little outdated, but they still have vast influencer power.


One of the strongest & most innovative web development agencies. Work with an agile team of specialists who will support your project with website design, eCommerce, content, strategy and marketing. KEYSOME specialises in bespoke website design and development – from initial planning to deployment. KEYSOME’s success is built on technical ability, experience and dedication to delivering websites that work to your specific requirements. Every member of our staff is dedicated to helping you succeed with your venture. They build from what we know the best. KEYSOME works closely with our clients, helping them shape their idea and create a product that everyone loves. It’s a point of pride that most of their business comes from personal recommendation and word of mouth.

IaaS vs PaaS: Comparing the Top 2 Cloud Models

Roughly nine out of 10 companies today use some type of cloud technology. While Amazon Web Services (AWS) is currently ranked as the leading cloud service provider, according to TechMayan’s State of the Cloud report, there are countless other vendors offering similar cloud services.

Studies show that nearly go% of companies are either currently using cloud technologies or planning to use them in The near future. Cloud computing offers countless benefits for companies, including reduced overhead, improved accessibility, flexible pricng, automatic updates and backups, professional support and more. There are several different types of cloud models from which to choose, however, with the three most common being laaS, PaaS and SaaS. So, what’s the difference between these three models?


Infrastructure-as-a-Service (laaS) Is a self-service cloud model in which a cloud provider sells virtualized hardware resources (computing infrastructure) for the customer to use fora spedfied length of time (hourly, weekly, monthly, annually, etc.). The cloud provider handles tasks such as server setup and maintenance, data storage, cybersecurity, network and virtualization, whereas the customer handles the operating system, applications, data, runtime and other processes.

Some business owners may tum their head at the thought of paying $.15o a month to rent a server using an laaS model instead of Just buying a server. With IaaS, however, the customer can choose specific computing services based on his or her needs. IaaS providers supply virtualized hardware resources from pools” of servers and equipment in local data centers, allowing customers to buy only what they need. Furthermore, customers don’t have to worry about installing and maintaining their hardware, resulting in lower overhead costs. IaaS can be used for a wide range of applications, some of which include the following:

  • Website hosting
  • Data storage
  • Data backups and recovery
  • Application execution
  • Application testing
  • Big Data processing

IaaS isn’t right for everyone, however. In order to deploy software, customers must first install an operating system on the cloud, after which they can install their software. laaS customers are also responsible for updating and maintaining both the operating system and any applications or software installed on the cloud. So, while laaS Isthe most robust of the three main cloud service models, It’s also most laborious


Platform-as-a-Service (PaaS) goes one step further than laaS by offering the same infrastructure services as well as operating systems and development tools. With laaS, it’s the customer’s responsibility to install and maintain the operating system, databases, applications, tools, etc. With PaaS, however, these tasks handled by the cloud vendor. The customer receives direct cloud access to development tools hosted by the vendor, allowing for rapid building, testing and deployment of applications.

PaaS is commonly used for the following: Creating and testing applications in a framework Application execution.

  • Application testing
  • Database integration
  • Network monitoring
  • Data storage
  • Data backups and recovery
  • Big Data processing

IaaS, PaaS, and SaaS are all cloud offerings that have numerous benefits, but most business owners aren’t aware of the advantages. Cloud services can save you thousands of dollars each month in IT infrastructure and staffing. If you’ve wondered if cloud applications are right for you, this article discusses the three main cloud offerings available to small and large businesses.

Desktop applications and large on-premise network resources are out. Cloud services are in, mainly for the cost savings and the numerous advantages they offer for businesses. It’s overwhelming for a new business owner unfamiliar with cloud servicesto find the right one that matches organizational requirements. Here are the three primary, traditional cloud resources that you can integrate into your IT infrastructure for a reasonable cost.

SaaS (Software as a Service)

SaaS Is the most common cloud service. Chances are, you’ve used a SaaS service at least once either as a customer or for your business resources If you’ve ever worked with software that runs in the cloud, you’ve worked with SaaS. Most desktop software developers have moved their application to the cloud. For instance, Microsoft Office and Adobe Create Suite both run in the cloud. Ten years ago, you needed to buy the software, have it shipped to your office and install it on your desktops. With Office running in the cloud, you don’t need to install anything but basic files to execute the application. Adobe offers the same kind of setup where you install only the components you need to run the software instead of the entire package.

With SaaS, you also have a lower investment to get started. Using Microsoft Office again as the example, you used to spend at least $250 to buy the software and install it on your machine Now, you can only install the components you want and pay a small monthlyfee. You can pay either $99.99 a year or $9.99 to use Microsoft Office in the cloud, which is a much smaller investment for startups on a budget.

PaaS (Platform as a Service)

PaaS is a more advanced infrastructure that many businesses don’t take advantage of, but it offers numerous benefits.

A PaaS Is any website that provides a full environment hosted In the cloud. The business can nun most of its services on a PaaS site, and the provider deals with many of the maintenance and businesstasks that would otherwise be necessary for your business to manage. A good example of PaaS Is Salesforce, which many companies Integrate into their sales platforms for its flexibility and versatility. You don’t need to mold your sales procedures to fit Salesforce. Instead, you can customize Salesforce to meet your own sales needs. It also offers an API that you can use to integrate the browser version of Salesforce into your backend. You can follow your entire sales procedures on Salesforce, from cold calling to making a sale to managing the customer after the sale, making it a complete platform In the cloud.

PaaS environments are complex but beneficial because It’s complexity that the business no longer needs to manage. Thinking of one cloud application handling all of your business procedures will help you separate a SaaS from a PaaS offering. PaaS is usually more expensive, so this distinction will help you determine your IT budget for cloud software.

IaaS (Infrastructure as a Service)

IaaS offers something much different than the previous two cloud services. laaS extends your existing hardware and Integrates it into your local resources. You can get entire network segments that run in the cloud. You can add hard drive storage, routers, servers, and switches to your network and have them run entirely in the cloud.

A good example of laaS is Google Drive. Google Drive Is an affordable way to add storage to your network. It’s cloud storage at a fraction of the cost it would take to install terabyte drives and servers to manage those drives Google even gives you the first 15GB for free, and you pay as little as $1.99 per month for drooGB up to $99.99 per month for ioTB capacity. It would cost thousands of dollars upfront to host this kind of drive space on your local network.

Finding the Right Service

You can have a small one-office setup and use every cloud service available to run an empire. The services you choose will depend on your budget, but you can run everything you need to manage your business in the cloud. You can start with low-cost monthly services and upgrade as your business grows. Plug: If you are looking for a great SaaS developer based in Chennai, connect with Open Brace.

If you need software for your business PaaS and SaaS are the right cloud services PaaS is an entire platform environment, so it’s usually more costly but has every feature you need to run each department. Think of laaS as hardware. If you need to extend your network resources, then you need laaS. Prices for these services vary depending on licensing, users, and the number of resources that you need. Check with your cloud provider, because you can spend anywhere from a few dollars a month to several thousands of dollars a month for cloud services.

Tips to lower your site’s bounce rate

Does your website suffer from high Bounce rate? Studies have shown that the most of the sites have 30 to 50% Bounce rate. While this is a challenge for every website developer, there are always exceptions. The bounce rate higher than 50% usually indicates a poor User experience your site’s search rankings.

Bounce rate explained

The website bounce rate occur when the visitor does the following activities, closes the web browser tab or Window, click the back button in the web browser, click the link to an external website. Place a page open for at least 30 minutes, which is known as session timeout. You can monitor the sites Bounce rate by installing Google Analytics. This is a free service which river is both site wide and page specific Bounce rate. Eyesight white Bounce rate is average of the total pages Bounce rate in the website.

Links to related pages on your website

Publish the links to related pages on your website with the bottom of the post and articles. This is in site SEO. If a visitor read the article about cyber security, perhaps you would be interested about reading more on ransomware. A visitor clicks a link and these related pages refer to the site down. And hence the site Bounce rate decreases.

If a website uses content management system such as wordpress Joomla, you can use a plugin to automate the process. There are lot of play games which can be installed, and that helps you to related pages in the bottom of the post, it also helps you gather comments from users. It is a fully customisable and it can display related links to your site’s RSS feeds.

Avoid pop-up 

It is wise to avoid pop ups to external websites. Popup sir once popular vehicle for online advertising, but pop ups sense become the Bane of Internet users everywhere. These intrusive ads cover the content and dilute the site’s UX. They can provide visit also the means to exit your site and trigger a bounce. You can experiment with pop ups to internal pages which do not require A Bounce but even those pop ups could be approached with caution.

Check for browser compatibility

Assuming that your Google text has installed on your website analyse your average Bounce rate by visitors web browsers. If your bounce rate with Chrome users is 46% and the Internet Explorer is 68%, perhaps there is a cross compatibility issue. There are different web browsers which use different software and processes to read websites. Yes because your site loads and functions properly in Chrome it doesn’t necessarily mean that it will do the same with Internet Explorer, firefox, safari and other web browsers. If there is a cross compatibility issue that’s contributing to your sides high Bounce rate you need to identify and fix it.

Display links to popular pages on sidebar

By showing links to your site’s most popular pages and posts in the sidebar it is, owner of the you can a lot of traffic and visitor comments. On the other hand displaying links to your most recent pages could be less popular pages that users are likely to visit. And this could also improve your site’s bounce rate. Most websites have built in widgets in popular CMS. That everything is compatible with the sides theme we can add the sidebar automatically to display those links. Alternatively we can create links to the most popular pages and posts manually.

Site search

You can also lower your Bounce rate by implementing a site search feature. If a visitor is looking for specific content but cannot find it using the sites standard navigation bar he or she may search it for in the search box. Display the search box in a prominent and easy to use location on your website such as the top right corner. Designing the Search Box with contrasting colours can be further increasing the visibility with all over for your sites Bounce rate in the process.

Make it more mobile friendly. Statistics have shown that more than half of the Internet traffic comes from mobile devices. If your website isn’t optimise for smartphones tablets the mobile visitors may leave without taking through on the second page of your website. Smartphones and Tablets have smaller screens than traditional desktop monitors and this can lead to viewing problems. Mobile devices use different web browsers than desktop computers and further increase the risk of compatibility issues.

To prevent such compatibility issues affecting our Bounce rate It is wise to consider a responsive website, and use Google AMP. Google amp is mobile pages provided, it is necessary for us to provide a functional to sign regardless of the device, regardless of the device on which it is accessed.

Creating a custom 404

You should eliminate all instances where is it again count as a whole lot for our page that our visitor does not go to 404 error. It is possible the side is meticulous recorded with understand the visitors may still include the possibilities of going to a link where it has the wrong URL. To minimize when I get to impact that 404 or for page and contest on your side sponsor read read a custom phone 404 page. This simple solution is to find all the pages to the web sites houses homepage poplar pages and top level navigation pages. The high bounce rate is always not bad. Somewhere pay the saddest I’m to have naturally high bounce.

Intermediate landing pages for example how 70 percent hi bounce rates. I never said that SSI landing page the ceilings pointing to drop sites. If I visited lose that upside a big as a bones, on taking those links the visitor leaves the website and triggers bounce. Wanted a disaster on metric where you should monitor any optimize your website. You should have an accepted an average time spent on the website, metrics to identify unique closest returning visits, and the traffic source. Buy analyzing this metrics, you can optimize your site to excel in it’s niche.

Are you looking to optimize your website? Give KEYSOME a call. They are experts in creative web design and branding, and can help you in any web-releated on-page and off-page site optimization.

Debating the Stone-Age Software Economics for Cloud Computing

Cloud Computing has become one of the most hyped up phrase comes to the world of Information Technology. While it is true that most of us has been relying on cloud for various things such as web based email more and more businesses are becoming heavily reliant on cloud for their core operations.

In 2016, survey conducted by TechMayan, it revealed that 95% of the respondents were using cloud, with a variety of combinations both in private and public services. With more and more enterprising Cloud Computing retains which having outsourced to subscription based online services it has seemed that the fate of on term is cloud computing is already sealed, is it not?


Strong case in favour of cloud computing. This is just not service providers starting to have health benefits either. One of the most importantly cited advantages of cloud is flexibility which means you can, scale, have variety. But there is also a solid argument to that contrast, after all find cloud based solutions are not designed for every businesses.

Is business run on standard template? Standard template vs versus localisation have different ways to precisely meet the needs of a company. Because you have no a little control over the Software and Hardware behind the cloud services they are inherently less flexible and customisable to your adoption.

SRS vendors and service providers are concerned, I completely Phase to take an account of every business individuals need. Large companies which typically have financial and human resources available to them come up with their own solutions and do not make computing service, very mainstream.

Largest hotel chains use their own proprietary management systems designed specifically for their own use, while small ones which use publicly available systems the smaller business operations. And most of them are open source.

By contrast SMB is rarely used such a situation where they can live as the moves of money to have their own systems developed exclusively for them, set up a vast amounts of money for support and maintenance. In other words, just as the best fitting clothes are tailor made sources the business software.


Alto security concerns with regards to Cloud Computing are generally worth debating, function corporate information in online seems to be a frightening prospects to many company administrators. There are plenty of legitimate reasons for concerns as well. Offer on cyber criminals are increasingly likely to target the cloud since, that is perhaps the likely store for gold.

Living on the rock in the past few years you would have no doubt heard about some high profile data breaches concerning cloud service providers, global companies. This involved a lot of global companies such as Yahoo LinkedIn and Dropbox. This proves is that no company is immune from a threat or a data breach no matter how big.

When you people will try to claim that Cloud Computing is more secure but it really is just a rather meaningless generalization. Dance to for the reason that major companies will have resources necessary for better protection of their data. While it stands for the reason major companies protect that beta there also popular targets for Cyber criminals.

Migrating to Cloud Computing systems might greatly reduced in house attack surface, but all it takes promises to somewhere else, somewhere where you are businesses have no control at all. But by far the biggest security risk of the cloud computing comes from within which is the misuse of the central repository data by employees.

Core benefit of cloud computing according to the supporters is accessibility. However to gain a strong case for stating that exact opposite. Cloud based services Access can be done anywhere where you have Internet and in the case of a private cloud necessary software that gives you access to it.

The sensibility allows employees to access the most important company resources whenever they need to no matter where they are. Search it allows for mobile workforce consisting of employees who can work at home and earn more or just about anywhere else.

Accessibility of a cloud computing is also one of the greatest disadvantages of the employees are allowed to have an monitored access to your company’s account online resources. , where is a far greater chance that they misuse it and consecutively your data falls into the wrong hands. Wanted the accessibility advantage of cloud computing is also completely fails to take an account of extremely one important factor – Bandwidth.


Getting faster all the time but nothing beats the performance and responsiveness of onsite resources. Cloud based services completely failed to take into account and prove its own course true that the performance is not an issue with many online applications.

However while you might need announce it resources to use popular Customer Management Solutions such as SAP Business Suite or SAP Netweaver, it is different other JavaScript based platforms. A lot of processing power involved especially in managing updates, where giga bytes of data. are necessary in the short order.

Comes to heavy computing tasks and it leave something to be desired even when using everyday office applications. And cloud doesn’t come suitable,  If applications are designed to to be more smoother and responsive, taking a very low footprint on your bandwidth, will adopt such experiences. Many of the times clients generally access, and work online, reports.

As of today, there is perhaps no decent alternative how to practically using cloud based services, for resource intensive work. Serious number crunching​, database processing, movie editing, 3D rendering, software compilation, or productivity work tasks that demand serious computing power.

This is not meant to put you off the cloud computing, but rather take an objective look at the migrating to cloud based solution. There is no doubt cloud represents game changing technology and one that is already developed enough to be, is worthy a serious consideration. But when it comes to applications, you need to outweigh the cons and your business needs.

And, here’s our plug: If you are looking for a reliable cloud-based service with consistent along with clear evidence of delivery, please approach OpenBrace, a Chennai-based leading software publishing firm. Check out their cloud-based service offerings, and drop us a line as well, if you found any SMB solutions useful.