.. How do you know if you’re trying hard enough in business or whether a greater effort is required? Looking at why persistence pays, but only when applied in the right direction. How to know what that direction is and when to persist? Why do some entrepreneurs fall, while others succeed? Is there something special winners do that losers don’t understand? The answer to the second question is a resounding yes.

The key to success is persistence, although it must be aimed in the right direction. Put all your effort into a plan that doesn’t afford profitable results, and your tenacity won’t breed victory. Get it right, though, and you can open the door to accomplishment since persistence pays. The following information will explain why and help you discover if you’re working toward a lucrative aim.

Why persistence pays?

Have you ever considered whether you might have reached a goal if you had tried a little longer? Studies show business moguls push further than people who don’t succeed. They persist when the going gets tough rather than imagining setbacks are signs of failure.

Patience is often seen as a throw away quality and hindrance to progress. Cultivation of endurance, persistence, moderation, wisdom, tolerance, and composure is an effort towards entrepreneurship. Persistence is key. The biggest rewards come after the first few years. You should plan to keep this strategy up for at least three years before you evaluate the results.

Getting your business noticed can seem like a daunting task, like trying to make a splash in the ocean with a pebble. But you can get and keep traffic with persistence and patience. Build an audience and don´t let your voice be drowned out. Maintaining a business takes consistency, persistence and determination. To get a brand new business off the ground or to get a struggling new client, it needs a touch of elbow grease as well.

If you’re wondering whether persistence pays off, look at any dog or child. Kids know that if they keep pestering you, sooner or later they will get what they want. The same goes for dogs — both know that pestering, and ignoring the word NO, is a highly successful maneuver.  You probably knew the art of persistence when you were young, but lost it somewhere along the way. Kids and dogs do not know the meaning of giving up, but don’t take it in the wrong sense! They do not accept the word NO.

What do entrepreneur do when they encounter someone blocking the way to their desired goal? They either keep trying until the person gives up and allows them to have what they want, or they simply look fora back way in. They know that persistence is very effective. As a parent, your job is to say NO and mean it. That is part of raising a child. As an adult who wants something for yourself, however, your job is to be as a child again and persist until you achieve the goal.

If you need some motivation, It’s always a good idea to read quotes by successful people. Below are fifteen of the most inspirational and poignant quotes about persistence and determination, all by individuals who overcame adversity to realize their dreams and achieve success in their lives.,

  1. “Never give in. Never, never, never, never — in nothing, great or small, large or petty — never give in, except to convictions of honor and good sense. Never yield to force. Never yield to the apparently overwhelming might of the enemy” -Sir Winston Churchill
  2. “Patience, persistence and perspiration make an unbeatable combination for success” -Napoleon Hill
  3. “Genius is 1% inspiration and 99% perspiration” -Thomas Edison
  4. “People are always blaming circumstances for what they are. I don’t believe In circumstances. The people who get ahead In this world are the people who get up and look for the circumstances they want, and If they can’t find them, make them” — George Bernard Thaw
  5. “Of the ten rules for success, the most important is hard work. The other nine are…more work” — Jose Rizal

If you want to succeed in anything, you have to believe in yourself, work hard and keep going when times get tough. None of our leaders, heroes or idols got to where they are today without determination and an unwavering belief In their abilities.

Choosing a Profitable Niche for your E-Commerce Startup – Marketing 101

Wanting to be an e-commerce entrepreneur and building a profitable business are two very different things. Just because you like the idea of opening your own online business, that doesn’t mean you are going to pick a product to sell that resonates with consumers.

Have you decided this is the year you start your own online business? Are you enticed by the idea of building your own company and want to try your hand at becoming an e-commerce entrepreneur? Before you launch your online store or spend money on inventory, it is crucial you do your homework regarding product choice.

Choosing an e-commerce niche isn’t a matter of repeating what is already popular. You need to consider multiple factors when deciding on the type of product you will sell. Review the following five factors to better understand which products will help you create a successful company with the highest chances of long-term profitability.

Customer Acquisition

If your customer acquisition costs are going to outweigh your profit potential, you might be considering a product in the wrong niche. You want to sell an e-commerce product With a built-in customer base.

Mobile Optimization

Can Mobile Optimization Dramatically Increase Your E-commerce Conversions? Yes.

Do you want to increase your conversion rates with mobile-enabled consumers? Are you looking for ways to maximize the potential of your e-commerce business’ mobile application? Developing a strong brand with mobile customers isn’t a task to be taken lightly. Just as you approach local marketing or search engine optimization with a detailed business development plan, so too should you approach mobile conversions with a specific plan of action. Luckily for today’s e-commerce business owners, there are a growing number of powerful tools available to make mobile conversions easy. Review the following collection of conversion optimization resources to see which ones can help you make the most of your business’ mobile interface.

E-Commerce SEO

Whether you build your own e-commerce site or use tools like Shopify or WooCommerce, creating your online business is the easy part. In order to drive customers to your online venture, search engine optimization is a critical component for success. This article offers insights on seven simple ways e-commerce merchants can drastically improve their SW with just a few easy tweaks.

Are you suffering from an e-commerce hangover? Did you set up your online store, create a Facebook page, and then sit back and wait for the revenue to start pouring in? Sorry to be the bearer of bad news, but that’s not how e-commerce success happens Building a profitable online business takes hard work, a willingness to learn, and dedication to ongoing marketing. One crucial component of your marketing outreach efforts Is SEO.

Don’t think of SEO as a dreaded task you have to face each day, think of SEO as a way to magically make customers appearfor your online business. Potential customers have no due your company exists; It’s your lob to get your company in front of consumers who might be Interested In your product offerings. If you want help improving your e-commerce site’s SEO strategy, following are seven tips that can have a huge effect on your business’ online visibility.

Speak Up!

Pay attention to voice sear& Don’t assume all potential customers are typing their requests into a search engine. A sowing number of your customers will be using voice search engines like Siri or Alexa. Think about how your customers might speak their queries and whether localization might influence how they ask for help via voice search. if you integrate voice search into your SEO and blogging strategy, you will be far ahead of your competitors who haven’t even considered spoken queries as a ranking factor.

Last Tip: Say No to Google!

Tech for your Influencer Marketing

Influencer marketing helps brands reach audiences through non-traditional, innovative marketing. However, what tools should marketers use find influencers? Here’s few technologies to Help You in Influencer Marketing

Influencer marketing occurs when marketers utilize leading individuals within a niche to promote their company, brand or product. Typically, influencers work via social media and blogs, though they can also be journalists, podcasters or vloggers. Currently, influencer marketing is booming. By the end of 2016, reports from the marketing firm KEYSOME, found that the budget for influencer marketing matched the budget of traditional TV marketing, making influencer marketing one of the key areas for investment amongst companies.

In fact, according to one survey from Forbes, over 75% of marketers have openly discussed using influencers in their campaigns. Many of these marketers were from major brands and candidly discussed how using influencers via social media platforms had led to boosts in their sales. Some reports estimate that for every $1 spent, influencers brought back nearly $7 in returns. In the food industry, this figure rose to as high as $1.
So, with such a booming market, what technologies are available to help marketers harness the power of influencer marketing? Here they are.

Muck Rack

Muckrack helps marketers find journalists and bloggers who can act as influencers for their brand. The paid version of the software offers a showcase of an influencer’s work and includes an alert system to marketers when potentially useful new influencers begin using the platform.


Musefind is one of the best influencer search and analysis platforms available to marketers. It helps determine the best prices for hiring influencers based on Musefind’s own dynamic algorithm. It is used by many entities from Google to Oreo. This is a great piece of software, offering marketers an unrivaled dynamic and evolving database of prospective influencers. Try it via its free trial offer.


Hogs might feel a little outdated, but they still have vast influencer power.


One of the strongest & most innovative web development agencies. Work with an agile team of specialists who will support your project with website design, eCommerce, content, strategy and marketing. KEYSOME specialises in bespoke website design and development – from initial planning to deployment. KEYSOME’s success is built on technical ability, experience and dedication to delivering websites that work to your specific requirements. Every member of our staff is dedicated to helping you succeed with your venture. They build from what we know the best. KEYSOME works closely with our clients, helping them shape their idea and create a product that everyone loves. It’s a point of pride that most of their business comes from personal recommendation and word of mouth.

Creating a Kick-Ass Marketing Plan for Your Online Business

With inbound marketing being the best way to promote your online business, knowing where to start can prove to be an over-whelming feat for entrepreneurs and small businesses. Yet, there are certain strategies that are a must to position you to win in attracting traffic to your website and growing your following. In this quick guide, we outline five key ingredients to creating a strong marketing foundation for success in your online business.

Making a Strong Marketing Plan for Your Online Startup Business

Are you a new entrepreneur seeking ways to build your online startup business? Or perhaps you’re looking for strategies to improve your digital marketing to increase visibility, attract new leads, and generate Whichever the goal, wanting to enhance your online presence is a valid concern in 2017. In a digital age where most people are now using the internet to search, shop, and socialize, it’s important to show up wherever your- audience is present.
Although there are many pieces to digital marketing, there are simple yet profound strategies you can embrace to significantly grow your online business. Here are five key ingredients to creating a strong marketing blueprint to build your brand and company online.

Understand Who Your Ideal Customer Is

The first step to developing a strong marketing plan is having a clear understanding of who your audience is and the pains, problems, and challenges they experience.  Your entire online marketing plan is centered on attracting your ideal customer and keeping them connected to your brand.
Knowing what they want, their goals and obstacles, positions you to create content that speaks to their interest. The best way to understand your audience is by creating buyer personas. In developing these personas, you’re essentially painting a picture of who your ideal customer Is.
You’ll go nowhere if they spend the-most time online, the problems they experience, and their role in the buying decision. Your buyer persona provides invaluable data that gives clarity on your audience and exactly who you’re targeting in your marketing.

Start Building Your List

Growing your email list Is the lifeline of your business. The more qualified leads you have, the more opportunities you create for converting them into buying customers. In fact, email marketing works 4o times better at getting customers than social media. Bu liding your list will prove to be one of the most valuable assets to your online business.
It is never too early to start growing your email subscriber count. Begin by choosing an email marketing software system like Aweber, MailChimp, or ActiveCampaign. Each offer trial periods where you can test it live and discover which fits best for your brand. Next, create a lead magnet that will compel people to join your list. A checklist, mini video series, cheat sheet, product sample, or special discount are excellent offers to give visitors a reason to opt-In.

Crowd Your Online Presence through Blogging

Blogging is the best way to position your brand as an expert in your industry. Regardless if you’re in the work from home, MLM, affiliate marketing, or freelandng niches, having a blog solidifies your credibility in your space. It builds the know, like and trust factor, inviting likely prospects to your business.
Your business blog is a multifaceted tool that can be used to promote your brand on any marketing platform. By optimizing your blog for SEO, you’ll improve visibility in search and effectively get in front of your target audience.
Additionally, blogging provides you with quality-rich content to share with your social followers, adding value to their newsfeeds and attracting new followers to your pages. Finally, you can create a video that highlights key pointers in your article to share on YouTube to grow your channel. Simply put, blogging helps to Increase your exposure and foster trust with visitors.

Leverage Paid Advertising 

Fueling your strategy with marketing dollars will accelerate your goals in traffic and lead generation. It’s great to have a good mixture of paid and organic tac-tics to achieve optimal success.

IaaS vs PaaS: Comparing the Top 2 Cloud Models

Roughly nine out of 10 companies today use some type of cloud technology. While Amazon Web Services (AWS) is currently ranked as the leading cloud service provider, according to TechMayan’s State of the Cloud report, there are countless other vendors offering similar cloud services.

Studies show that nearly go% of companies are either currently using cloud technologies or planning to use them in The near future. Cloud computing offers countless benefits for companies, including reduced overhead, improved accessibility, flexible pricng, automatic updates and backups, professional support and more. There are several different types of cloud models from which to choose, however, with the three most common being laaS, PaaS and SaaS. So, what’s the difference between these three models?


Infrastructure-as-a-Service (laaS) Is a self-service cloud model in which a cloud provider sells virtualized hardware resources (computing infrastructure) for the customer to use fora spedfied length of time (hourly, weekly, monthly, annually, etc.). The cloud provider handles tasks such as server setup and maintenance, data storage, cybersecurity, network and virtualization, whereas the customer handles the operating system, applications, data, runtime and other processes.

Some business owners may tum their head at the thought of paying $.15o a month to rent a server using an laaS model instead of Just buying a server. With IaaS, however, the customer can choose specific computing services based on his or her needs. IaaS providers supply virtualized hardware resources from pools” of servers and equipment in local data centers, allowing customers to buy only what they need. Furthermore, customers don’t have to worry about installing and maintaining their hardware, resulting in lower overhead costs. IaaS can be used for a wide range of applications, some of which include the following:

  • Website hosting
  • Data storage
  • Data backups and recovery
  • Application execution
  • Application testing
  • Big Data processing

IaaS isn’t right for everyone, however. In order to deploy software, customers must first install an operating system on the cloud, after which they can install their software. laaS customers are also responsible for updating and maintaining both the operating system and any applications or software installed on the cloud. So, while laaS Isthe most robust of the three main cloud service models, It’s also most laborious


Platform-as-a-Service (PaaS) goes one step further than laaS by offering the same infrastructure services as well as operating systems and development tools. With laaS, it’s the customer’s responsibility to install and maintain the operating system, databases, applications, tools, etc. With PaaS, however, these tasks handled by the cloud vendor. The customer receives direct cloud access to development tools hosted by the vendor, allowing for rapid building, testing and deployment of applications.

PaaS is commonly used for the following: Creating and testing applications in a framework Application execution.

  • Application testing
  • Database integration
  • Network monitoring
  • Data storage
  • Data backups and recovery
  • Big Data processing

IaaS, PaaS, and SaaS are all cloud offerings that have numerous benefits, but most business owners aren’t aware of the advantages. Cloud services can save you thousands of dollars each month in IT infrastructure and staffing. If you’ve wondered if cloud applications are right for you, this article discusses the three main cloud offerings available to small and large businesses.

Desktop applications and large on-premise network resources are out. Cloud services are in, mainly for the cost savings and the numerous advantages they offer for businesses. It’s overwhelming for a new business owner unfamiliar with cloud servicesto find the right one that matches organizational requirements. Here are the three primary, traditional cloud resources that you can integrate into your IT infrastructure for a reasonable cost.

SaaS (Software as a Service)

SaaS Is the most common cloud service. Chances are, you’ve used a SaaS service at least once either as a customer or for your business resources If you’ve ever worked with software that runs in the cloud, you’ve worked with SaaS. Most desktop software developers have moved their application to the cloud. For instance, Microsoft Office and Adobe Create Suite both run in the cloud. Ten years ago, you needed to buy the software, have it shipped to your office and install it on your desktops. With Office running in the cloud, you don’t need to install anything but basic files to execute the application. Adobe offers the same kind of setup where you install only the components you need to run the software instead of the entire package.

With SaaS, you also have a lower investment to get started. Using Microsoft Office again as the example, you used to spend at least $250 to buy the software and install it on your machine Now, you can only install the components you want and pay a small monthlyfee. You can pay either $99.99 a year or $9.99 to use Microsoft Office in the cloud, which is a much smaller investment for startups on a budget.

PaaS (Platform as a Service)

PaaS is a more advanced infrastructure that many businesses don’t take advantage of, but it offers numerous benefits.

A PaaS Is any website that provides a full environment hosted In the cloud. The business can nun most of its services on a PaaS site, and the provider deals with many of the maintenance and businesstasks that would otherwise be necessary for your business to manage. A good example of PaaS Is Salesforce, which many companies Integrate into their sales platforms for its flexibility and versatility. You don’t need to mold your sales procedures to fit Salesforce. Instead, you can customize Salesforce to meet your own sales needs. It also offers an API that you can use to integrate the browser version of Salesforce into your backend. You can follow your entire sales procedures on Salesforce, from cold calling to making a sale to managing the customer after the sale, making it a complete platform In the cloud.

PaaS environments are complex but beneficial because It’s complexity that the business no longer needs to manage. Thinking of one cloud application handling all of your business procedures will help you separate a SaaS from a PaaS offering. PaaS is usually more expensive, so this distinction will help you determine your IT budget for cloud software.

IaaS (Infrastructure as a Service)

IaaS offers something much different than the previous two cloud services. laaS extends your existing hardware and Integrates it into your local resources. You can get entire network segments that run in the cloud. You can add hard drive storage, routers, servers, and switches to your network and have them run entirely in the cloud.

A good example of laaS is Google Drive. Google Drive Is an affordable way to add storage to your network. It’s cloud storage at a fraction of the cost it would take to install terabyte drives and servers to manage those drives Google even gives you the first 15GB for free, and you pay as little as $1.99 per month for drooGB up to $99.99 per month for ioTB capacity. It would cost thousands of dollars upfront to host this kind of drive space on your local network.

Finding the Right Service

You can have a small one-office setup and use every cloud service available to run an empire. The services you choose will depend on your budget, but you can run everything you need to manage your business in the cloud. You can start with low-cost monthly services and upgrade as your business grows. Plug: If you are looking for a great SaaS developer based in Chennai, connect with Open Brace.

If you need software for your business PaaS and SaaS are the right cloud services PaaS is an entire platform environment, so it’s usually more costly but has every feature you need to run each department. Think of laaS as hardware. If you need to extend your network resources, then you need laaS. Prices for these services vary depending on licensing, users, and the number of resources that you need. Check with your cloud provider, because you can spend anywhere from a few dollars a month to several thousands of dollars a month for cloud services.

How Entrepreneurs Must Manage Fear?

Here’s 6 important tips that will help entrepreneurs manage fear.

Fear is almost an unavoidable part of being an entreprenuer. It is due many factor from the inherent instability involved in startups, to the volatile and mercurial nature of the markets. This is good news. Fear keeps you on your toes and aware of threats to your company. Unfortunately, this can easily keep you from performing well if not managed. Here are a few important tips that will help you keep the fear under control.

1. You Can Always Find Time

Time is limited, and it is going to feel like there is never enough in the day to get what you want. It is one off the most common fears and unfortuntely, sometimes there isn’t time for everything. There will be times when you can’t attend to your children because you’re needed at the office, and vice versa.

Fortunately, that wont be always be true and you don’t always need swaths of free time.

In every day there is time to rest, time where you will find yourselves doing nothing. For many, it is on the daily commute. For others, because they are fortunate to enough to have sufficient staff members. You don’t need 5 hours to learn something new. Even setting aside 30 minues of your day can make you more productive over time.

2. It gets easier.

Everything is scary when you first begin. You have nothing to base your current status on, which means you’re never sure if you are doing well or if you are missing out on something important. This lack of information can breed a lot of fear, and this is often no solution aside from finding a mentor with experience.

The good news is, it is not always going to be that way. While brand new problems will arise in every step, its going to get easier. You are going to be more experienced, wiser, and emotionally and mentally more prepared to deal with those issues. The longer you are in the business, the more you are capable you’ll be.

3. Enjoy the journey

Becoming an entrepreneur is an intimidating task. There’s a lot that will stand in your wat from the start, and those threats will only gow as time grows on. However, that’s not necessarily something to fear. If approached correctly, it can serve as the spark that will ignite your creativity and skill.

Approaching it properly means remembering that those challenges are expected to be part of being an entrepreneur. Though the details vary, everyone goes through the same challenges,and many have succeeded. Enjoy the journery and you can keep the fear at bay.

4. Adaptation & Flexibility

Things change everyday when you are the boss of your ownself. What seemed to be a good idea a month ago may become a backbreaking mistake. You many find that the market you were targeting was the wrong one, and a pivot is required to save the company. It is scary, and that many things are so changable, but fortunately one of the greatest strengths of having a startup is the flexibility.

Nothing is set in stone for your company. And, if you are small enough that any red tape you need to cut through can be quickly handled. If you need to pivot or change you can work on your marketing strategy, you can do that in a heartbeat.

5. Mistakes Have Value.

No one likes making mistakes, especially in public setting, and there is nothing quite as in business. Even a small mistake can make you feel unqualified to lead. Unfortunately, when you are afraid to make small mistakes, your hamstring of startup’s potential, you will shy away from taking those risks, and risks may lead to startup’s success.

To handle the fear of making mistakes, there are 2 things you need to remember. First, nobody is perfect, and you will make mistakes that are unavoidable. So, its in the best of your interests to brace yourself emotionally. The second thing to remember is to there’s always something to learn, and nothing makes a lesson more memorable that a mistake. Since errors will happen, you will well squeeze as much as value from them as possible.

6. Embrace Your Passion

Nothing pushes away fear like passsion. When you want something hard enough, you will go through hell to get it. You will stand up to the challenges of a startup that will throw at you becuase they are standing between you and the dream.

Dont’ let the daily grind make your forget why you are doing this. Put up reminders everywhere of what you want if you have to. The momemnt you forget is the moment your performance start’s hiccuping. If you want to be successful enterprenuer, you must learn to manage your fear. Fear will be constant passenger,so the sooner you learn the better.

Tips to lower your site’s bounce rate

Does your website suffer from high Bounce rate? Studies have shown that the most of the sites have 30 to 50% Bounce rate. While this is a challenge for every website developer, there are always exceptions. The bounce rate higher than 50% usually indicates a poor User experience your site’s search rankings.

Bounce rate explained

The website bounce rate occur when the visitor does the following activities, closes the web browser tab or Window, click the back button in the web browser, click the link to an external website. Place a page open for at least 30 minutes, which is known as session timeout. You can monitor the sites Bounce rate by installing Google Analytics. This is a free service which river is both site wide and page specific Bounce rate. Eyesight white Bounce rate is average of the total pages Bounce rate in the website.

Links to related pages on your website

Publish the links to related pages on your website with the bottom of the post and articles. This is in site SEO. If a visitor read the article about cyber security, perhaps you would be interested about reading more on ransomware. A visitor clicks a link and these related pages refer to the site down. And hence the site Bounce rate decreases.

If a website uses content management system such as wordpress Joomla, you can use a plugin to automate the process. There are lot of play games which can be installed, and that helps you to related pages in the bottom of the post, it also helps you gather comments from users. It is a fully customisable and it can display related links to your site’s RSS feeds.

Avoid pop-up 

It is wise to avoid pop ups to external websites. Popup sir once popular vehicle for online advertising, but pop ups sense become the Bane of Internet users everywhere. These intrusive ads cover the content and dilute the site’s UX. They can provide visit also the means to exit your site and trigger a bounce. You can experiment with pop ups to internal pages which do not require A Bounce but even those pop ups could be approached with caution.

Check for browser compatibility

Assuming that your Google text has installed on your website analyse your average Bounce rate by visitors web browsers. If your bounce rate with Chrome users is 46% and the Internet Explorer is 68%, perhaps there is a cross compatibility issue. There are different web browsers which use different software and processes to read websites. Yes because your site loads and functions properly in Chrome it doesn’t necessarily mean that it will do the same with Internet Explorer, firefox, safari and other web browsers. If there is a cross compatibility issue that’s contributing to your sides high Bounce rate you need to identify and fix it.

Display links to popular pages on sidebar

By showing links to your site’s most popular pages and posts in the sidebar it is, owner of the you can a lot of traffic and visitor comments. On the other hand displaying links to your most recent pages could be less popular pages that users are likely to visit. And this could also improve your site’s bounce rate. Most websites have built in widgets in popular CMS. That everything is compatible with the sides theme we can add the sidebar automatically to display those links. Alternatively we can create links to the most popular pages and posts manually.

Site search

You can also lower your Bounce rate by implementing a site search feature. If a visitor is looking for specific content but cannot find it using the sites standard navigation bar he or she may search it for in the search box. Display the search box in a prominent and easy to use location on your website such as the top right corner. Designing the Search Box with contrasting colours can be further increasing the visibility with all over for your sites Bounce rate in the process.

Make it more mobile friendly. Statistics have shown that more than half of the Internet traffic comes from mobile devices. If your website isn’t optimise for smartphones tablets the mobile visitors may leave without taking through on the second page of your website. Smartphones and Tablets have smaller screens than traditional desktop monitors and this can lead to viewing problems. Mobile devices use different web browsers than desktop computers and further increase the risk of compatibility issues.

To prevent such compatibility issues affecting our Bounce rate It is wise to consider a responsive website, and use Google AMP. Google amp is mobile pages provided, it is necessary for us to provide a functional to sign regardless of the device, regardless of the device on which it is accessed.

Creating a custom 404

You should eliminate all instances where is it again count as a whole lot for our page that our visitor does not go to 404 error. It is possible the side is meticulous recorded with understand the visitors may still include the possibilities of going to a link where it has the wrong URL. To minimize when I get to impact that 404 or for page and contest on your side sponsor read read a custom phone 404 page. This simple solution is to find all the pages to the web sites houses homepage poplar pages and top level navigation pages. The high bounce rate is always not bad. Somewhere pay the saddest I’m to have naturally high bounce.

Intermediate landing pages for example how 70 percent hi bounce rates. I never said that SSI landing page the ceilings pointing to drop sites. If I visited lose that upside a big as a bones, on taking those links the visitor leaves the website and triggers bounce. Wanted a disaster on metric where you should monitor any optimize your website. You should have an accepted an average time spent on the website, metrics to identify unique closest returning visits, and the traffic source. Buy analyzing this metrics, you can optimize your site to excel in it’s niche.

Are you looking to optimize your website? Give KEYSOME a call. They are experts in creative web design and branding, and can help you in any web-releated on-page and off-page site optimization.

Getting Noticed – The Essentials towards Creative Branding

Whether you are starting a new business, or rebranding an existing one, creating a great logo is essential step in the whole process . Designing a quality logo is not easy as you might think, and the cost of getting it wrong can be quite high. The logo you design will become an integral part of your brand, and will the first thing customers see when they encounter your company. If you want to design a logo that gets results, you need to look at what has worked in the past. All great logos, regardless of their brands they represent, have a few things in common. Here are 5 essential qualities of a winning logo.

From the beautiful scriptof the Coca-cola logo to the clean design of the Google homepage, the best logos are also the simplest, and minimalist. Simple logos are instantly recognizable, and that gives them leg-up on their more complicated comptetitors.


The best logos are releavant to the brands they represent. Think about the iconic IBM lgoo, to the Apple logo. These representations showcase what the company is all about.

All great logos, regardless of the companies those images they represent, are instantly recognizable and incredibly memorable. When you look at these iconic logos, you cannot help but remember the companies they represent.


The best logos are easily scalable, which means they look great no matter the size. Scalability is evne more important in the age of internet, when viewers are looking at the company website in all forms of devices, and all forms of screens.


Having a company logo that can be mistaken for something else is very dangerous, and very harmful for your brand image. The best logos are also the most distinctive. The iconic Apple logo could not be mistaken for another computer company, and the Coca-cola logo is easily distinguishable from rival soda companies.

When you own your own business, you are responsibe for every aspect of its operation, from the signage on the front door to the security of the computer network. As a business owner, you are also responsible for the quality of your branding, and the logo you design will play a key role in your success.

If you are looking for a creative branding agency for designing your logos, we’d suggest you to get in touch with KEYSOME. Try the services on the recently launched creative marketing services homepage, and add discount code LEARNSAP24X7 for 30% discount.

Modern Startup Funding Myths that Many Still Believe

… Of the things that scare many off the path of entreprenuership, the task of securing startup capital is cheif among them. Before many even think of failure or the difficulties of running a business, the crux of the problem is money that comes first.

The good news is, many of the barriers you may believe exist in securing the capital is no longer existent.

1. People Won’t Lend you Unless You Have a Solid Business Plan

While a business plan is generally beneficial for the future of your startup, its no longer necessary when securing funding. Alternative lenders often only need proof thta your business is viable. A steady revenue stream should be enought to convince many of them to give you the capital you need.

2. Ask for Little.

Part of planning your small business’ future is planning the amount of capial you need. This should cover everything, from manufacturing to paying employees before the revenue starts coming in. It will also need to account for when the company is still losing money.

Despite this calculated number, many still hesitate to ask for the full amount needed when approaching a lender. Often it is because they think the lender is not going to give that much money to a startup, while that may be true in some cases, not asking for a full amount just hampers your company and many may keep you from paying back the loan.

3. Startups are too dangerous

Modern investors are far too more cautious than when they were before the recession, which is understanable. Forturnes were lost. However, people have recovered from that fear. Lending is back is full swing, with over $9 trillion in loans today. It is gotten easier to securing funding from banks and investors as a startup, and even if traditional capital sources fail you, online lenders are still an option.

4. Online lenders are unturstworthy

Whenever something new comes along, scammers are there for the ride. That’s what happens with the internet. When it was new, scammers were everywhere, from spam emails to falling online lenders ho demanded upfront payments as “proof” that you could pay back your loans.

While scammers still exist, online lending is safer than ever before for small buisness. Online lenders have now access to software thet makes it easier for you to apply for a loan safely, without having your information compromised. That isn’t to say that you shouldn’t practice basic safety or do your due diligence. It just means you shouldn’t cross them off the loan option list.

5. Perfect Credit is Mandatory.

While you do need a good credit score, it doesn’t need to be perfect to secure a funding for your startup. Lower credit scores can limit your loan options, but if you are in luck lenders are everywhere. If you can present a strong business plan, proof of viability, or ideally both, you should stand the chance of securing a good loan. Crowdfunding experts, for example, are far more interested in the concept of your vision for the real world than your score. The same can be said of the many venture capitalists.

Entreprenuers are everywhere, now because its easier than ever before to secure funding. That said, it doesn’t mean you can just walk into a bank with an idea and still expect to walk out with a bag full of cash. Getting capital still comes don to having a great idea and a proof of viability.

Marketing Your Lean Startup!

… Marketing a Startup is the most difficult challenge of an entrepreneur, especially when you have a lot of budget constraints and limitations such as human resources. How can one generate more clients with just a few resources? Fortunately not all is lost. In the last few years digital marketing has evolved into an even more meaningful business. You can get your audience attention without having to spend a fortune.

Be active on social media

If you are reading any type of literature about the 21st century marketing, you probably would have guessed network such as Facebook and Twitter have exploded to become the most popular, digital medium across the globe. In fact, everyone almost spend a few hours everyday in our favourite social media networks.

The beauty of social media networks for small businesses is very simple. It’s free. Anyone can set up a business account and start engaging with organic marketing without spending a dime. That you need is quality time and the understanding of the type of content your audience wants to see

Strategy of causes key to success

Follow the 20 by 20 rule. Only 20% of the content that you shared should be promotional. The rest of the content needs to be relevant to your potential followers. The key to posting useful content that your audience is likely to engage with is building an audience to promote your business uniquely, and effectively on social media.

Leverage your existing customers

Potential customers are nothing more than hearing from there peers. As much as you can tell about the benefits of the products, they won’t believe until your previous client has concurred with. Leverage your existing customers to both inexpensive and crucial small business marketing success. A recent survey, has found 88% of the consumers trust online reviews from perhaps unknown strangers much to the personal Recommendation of friends. This is perhaps shocking. But testimonials from unknown strangers, be enough for $1 or perhaps even lesser worthy products.

Branding, Brand Name

It takes a serious person to understand what it is about branding. Think twice. Mentions spending millions on owning a single brand name. If you want to grow your business, you first need a build brand that is identifiable, and Suites every generation of consumers. In today’s world customers are looking for real connection with the business we support, And they want to know if the forms of like the values and the vision of each others. The businesses that are able to false that connection and bill solid brands are the ones that will succeed, while the less branded companies will fall by the wayside.

Making your Global brand

Is everything with the world revolves around businesses, the best way what doing is, to learn from all this great leaders, how to build a quality brand and a compelling brand narrative. Understanding audience demographics is the key. Until you know your customers, nothing else matters. Leaders know that a customer is a key to everything they do. And branding is all about developing a great relationship with the people who buy their products. Any given marketing team, works hard to understand the needs of the clients who need creative branding.

What’s your story, kid?

The best the best marketers are the ones who can anticipate customers based on things like demographic profiles, survey data and business intelligence the brand should present a consistent image. Consistent branding is essential, that successful business leadership know all too well. Businesses customers should not be confused when they look at the various online and offline marketing campaigns, the company claims to be.

There should be absolutely no disparity between what you sell, and what you market. A brand should tell its own unique story. Most successful business owners no building a great brand telling a compelling story. Look back how far you have come, look back where you have started, connect the dots and tell the naked truth, that will engage your audience. Should build the story you tell. Any brand should project and air of confidence and competence. Telling a great Grand narrative may not be as difficult as you think. But always stick to the truth.