Creating a Kick-Ass Marketing Plan for Your Online Business

With inbound marketing being the best way to promote your online business, knowing where to start can prove to be an over-whelming feat for entrepreneurs and small businesses. Yet, there are certain strategies that are a must to position you to win in attracting traffic to your website and growing your following. In this quick guide, we outline five key ingredients to creating a strong marketing foundation for success in your online business.

Making a Strong Marketing Plan for Your Online Startup Business

Are you a new entrepreneur seeking ways to build your online startup business? Or perhaps you’re looking for strategies to improve your digital marketing to increase visibility, attract new leads, and generate Whichever the goal, wanting to enhance your online presence is a valid concern in 2017. In a digital age where most people are now using the internet to search, shop, and socialize, it’s important to show up wherever your- audience is present.
Although there are many pieces to digital marketing, there are simple yet profound strategies you can embrace to significantly grow your online business. Here are five key ingredients to creating a strong marketing blueprint to build your brand and company online.

Understand Who Your Ideal Customer Is

The first step to developing a strong marketing plan is having a clear understanding of who your audience is and the pains, problems, and challenges they experience.  Your entire online marketing plan is centered on attracting your ideal customer and keeping them connected to your brand.
Knowing what they want, their goals and obstacles, positions you to create content that speaks to their interest. The best way to understand your audience is by creating buyer personas. In developing these personas, you’re essentially painting a picture of who your ideal customer Is.
You’ll go nowhere if they spend the-most time online, the problems they experience, and their role in the buying decision. Your buyer persona provides invaluable data that gives clarity on your audience and exactly who you’re targeting in your marketing.

Start Building Your List

Growing your email list Is the lifeline of your business. The more qualified leads you have, the more opportunities you create for converting them into buying customers. In fact, email marketing works 4o times better at getting customers than social media. Bu liding your list will prove to be one of the most valuable assets to your online business.
It is never too early to start growing your email subscriber count. Begin by choosing an email marketing software system like Aweber, MailChimp, or ActiveCampaign. Each offer trial periods where you can test it live and discover which fits best for your brand. Next, create a lead magnet that will compel people to join your list. A checklist, mini video series, cheat sheet, product sample, or special discount are excellent offers to give visitors a reason to opt-In.

Crowd Your Online Presence through Blogging

Blogging is the best way to position your brand as an expert in your industry. Regardless if you’re in the work from home, MLM, affiliate marketing, or freelandng niches, having a blog solidifies your credibility in your space. It builds the know, like and trust factor, inviting likely prospects to your business.
Your business blog is a multifaceted tool that can be used to promote your brand on any marketing platform. By optimizing your blog for SEO, you’ll improve visibility in search and effectively get in front of your target audience.
Additionally, blogging provides you with quality-rich content to share with your social followers, adding value to their newsfeeds and attracting new followers to your pages. Finally, you can create a video that highlights key pointers in your article to share on YouTube to grow your channel. Simply put, blogging helps to Increase your exposure and foster trust with visitors.

Leverage Paid Advertising 

Fueling your strategy with marketing dollars will accelerate your goals in traffic and lead generation. It’s great to have a good mixture of paid and organic tac-tics to achieve optimal success.

IaaS vs PaaS: Comparing the Top 2 Cloud Models

Roughly nine out of 10 companies today use some type of cloud technology. While Amazon Web Services (AWS) is currently ranked as the leading cloud service provider, according to TechMayan’s State of the Cloud report, there are countless other vendors offering similar cloud services.

Studies show that nearly go% of companies are either currently using cloud technologies or planning to use them in The near future. Cloud computing offers countless benefits for companies, including reduced overhead, improved accessibility, flexible pricng, automatic updates and backups, professional support and more. There are several different types of cloud models from which to choose, however, with the three most common being laaS, PaaS and SaaS. So, what’s the difference between these three models?


Infrastructure-as-a-Service (laaS) Is a self-service cloud model in which a cloud provider sells virtualized hardware resources (computing infrastructure) for the customer to use fora spedfied length of time (hourly, weekly, monthly, annually, etc.). The cloud provider handles tasks such as server setup and maintenance, data storage, cybersecurity, network and virtualization, whereas the customer handles the operating system, applications, data, runtime and other processes.

Some business owners may tum their head at the thought of paying $.15o a month to rent a server using an laaS model instead of Just buying a server. With IaaS, however, the customer can choose specific computing services based on his or her needs. IaaS providers supply virtualized hardware resources from pools” of servers and equipment in local data centers, allowing customers to buy only what they need. Furthermore, customers don’t have to worry about installing and maintaining their hardware, resulting in lower overhead costs. IaaS can be used for a wide range of applications, some of which include the following:

  • Website hosting
  • Data storage
  • Data backups and recovery
  • Application execution
  • Application testing
  • Big Data processing

IaaS isn’t right for everyone, however. In order to deploy software, customers must first install an operating system on the cloud, after which they can install their software. laaS customers are also responsible for updating and maintaining both the operating system and any applications or software installed on the cloud. So, while laaS Isthe most robust of the three main cloud service models, It’s also most laborious


Platform-as-a-Service (PaaS) goes one step further than laaS by offering the same infrastructure services as well as operating systems and development tools. With laaS, it’s the customer’s responsibility to install and maintain the operating system, databases, applications, tools, etc. With PaaS, however, these tasks handled by the cloud vendor. The customer receives direct cloud access to development tools hosted by the vendor, allowing for rapid building, testing and deployment of applications.

PaaS is commonly used for the following: Creating and testing applications in a framework Application execution.

  • Application testing
  • Database integration
  • Network monitoring
  • Data storage
  • Data backups and recovery
  • Big Data processing

IaaS, PaaS, and SaaS are all cloud offerings that have numerous benefits, but most business owners aren’t aware of the advantages. Cloud services can save you thousands of dollars each month in IT infrastructure and staffing. If you’ve wondered if cloud applications are right for you, this article discusses the three main cloud offerings available to small and large businesses.

Desktop applications and large on-premise network resources are out. Cloud services are in, mainly for the cost savings and the numerous advantages they offer for businesses. It’s overwhelming for a new business owner unfamiliar with cloud servicesto find the right one that matches organizational requirements. Here are the three primary, traditional cloud resources that you can integrate into your IT infrastructure for a reasonable cost.

SaaS (Software as a Service)

SaaS Is the most common cloud service. Chances are, you’ve used a SaaS service at least once either as a customer or for your business resources If you’ve ever worked with software that runs in the cloud, you’ve worked with SaaS. Most desktop software developers have moved their application to the cloud. For instance, Microsoft Office and Adobe Create Suite both run in the cloud. Ten years ago, you needed to buy the software, have it shipped to your office and install it on your desktops. With Office running in the cloud, you don’t need to install anything but basic files to execute the application. Adobe offers the same kind of setup where you install only the components you need to run the software instead of the entire package.

With SaaS, you also have a lower investment to get started. Using Microsoft Office again as the example, you used to spend at least $250 to buy the software and install it on your machine Now, you can only install the components you want and pay a small monthlyfee. You can pay either $99.99 a year or $9.99 to use Microsoft Office in the cloud, which is a much smaller investment for startups on a budget.

PaaS (Platform as a Service)

PaaS is a more advanced infrastructure that many businesses don’t take advantage of, but it offers numerous benefits.

A PaaS Is any website that provides a full environment hosted In the cloud. The business can nun most of its services on a PaaS site, and the provider deals with many of the maintenance and businesstasks that would otherwise be necessary for your business to manage. A good example of PaaS Is Salesforce, which many companies Integrate into their sales platforms for its flexibility and versatility. You don’t need to mold your sales procedures to fit Salesforce. Instead, you can customize Salesforce to meet your own sales needs. It also offers an API that you can use to integrate the browser version of Salesforce into your backend. You can follow your entire sales procedures on Salesforce, from cold calling to making a sale to managing the customer after the sale, making it a complete platform In the cloud.

PaaS environments are complex but beneficial because It’s complexity that the business no longer needs to manage. Thinking of one cloud application handling all of your business procedures will help you separate a SaaS from a PaaS offering. PaaS is usually more expensive, so this distinction will help you determine your IT budget for cloud software.

IaaS (Infrastructure as a Service)

IaaS offers something much different than the previous two cloud services. laaS extends your existing hardware and Integrates it into your local resources. You can get entire network segments that run in the cloud. You can add hard drive storage, routers, servers, and switches to your network and have them run entirely in the cloud.

A good example of laaS is Google Drive. Google Drive Is an affordable way to add storage to your network. It’s cloud storage at a fraction of the cost it would take to install terabyte drives and servers to manage those drives Google even gives you the first 15GB for free, and you pay as little as $1.99 per month for drooGB up to $99.99 per month for ioTB capacity. It would cost thousands of dollars upfront to host this kind of drive space on your local network.

Finding the Right Service

You can have a small one-office setup and use every cloud service available to run an empire. The services you choose will depend on your budget, but you can run everything you need to manage your business in the cloud. You can start with low-cost monthly services and upgrade as your business grows. Plug: If you are looking for a great SaaS developer based in Chennai, connect with Open Brace.

If you need software for your business PaaS and SaaS are the right cloud services PaaS is an entire platform environment, so it’s usually more costly but has every feature you need to run each department. Think of laaS as hardware. If you need to extend your network resources, then you need laaS. Prices for these services vary depending on licensing, users, and the number of resources that you need. Check with your cloud provider, because you can spend anywhere from a few dollars a month to several thousands of dollars a month for cloud services.

How Entrepreneurs Must Manage Fear?

Here’s 6 important tips that will help entrepreneurs manage fear.

Fear is almost an unavoidable part of being an entreprenuer. It is due many factor from the inherent instability involved in startups, to the volatile and mercurial nature of the markets. This is good news. Fear keeps you on your toes and aware of threats to your company. Unfortunately, this can easily keep you from performing well if not managed. Here are a few important tips that will help you keep the fear under control.

1. You Can Always Find Time

Time is limited, and it is going to feel like there is never enough in the day to get what you want. It is one off the most common fears and unfortuntely, sometimes there isn’t time for everything. There will be times when you can’t attend to your children because you’re needed at the office, and vice versa.

Fortunately, that wont be always be true and you don’t always need swaths of free time.

In every day there is time to rest, time where you will find yourselves doing nothing. For many, it is on the daily commute. For others, because they are fortunate to enough to have sufficient staff members. You don’t need 5 hours to learn something new. Even setting aside 30 minues of your day can make you more productive over time.

2. It gets easier.

Everything is scary when you first begin. You have nothing to base your current status on, which means you’re never sure if you are doing well or if you are missing out on something important. This lack of information can breed a lot of fear, and this is often no solution aside from finding a mentor with experience.

The good news is, it is not always going to be that way. While brand new problems will arise in every step, its going to get easier. You are going to be more experienced, wiser, and emotionally and mentally more prepared to deal with those issues. The longer you are in the business, the more you are capable you’ll be.

3. Enjoy the journey

Becoming an entrepreneur is an intimidating task. There’s a lot that will stand in your wat from the start, and those threats will only gow as time grows on. However, that’s not necessarily something to fear. If approached correctly, it can serve as the spark that will ignite your creativity and skill.

Approaching it properly means remembering that those challenges are expected to be part of being an entrepreneur. Though the details vary, everyone goes through the same challenges,and many have succeeded. Enjoy the journery and you can keep the fear at bay.

4. Adaptation & Flexibility

Things change everyday when you are the boss of your ownself. What seemed to be a good idea a month ago may become a backbreaking mistake. You many find that the market you were targeting was the wrong one, and a pivot is required to save the company. It is scary, and that many things are so changable, but fortunately one of the greatest strengths of having a startup is the flexibility.

Nothing is set in stone for your company. And, if you are small enough that any red tape you need to cut through can be quickly handled. If you need to pivot or change you can work on your marketing strategy, you can do that in a heartbeat.

5. Mistakes Have Value.

No one likes making mistakes, especially in public setting, and there is nothing quite as in business. Even a small mistake can make you feel unqualified to lead. Unfortunately, when you are afraid to make small mistakes, your hamstring of startup’s potential, you will shy away from taking those risks, and risks may lead to startup’s success.

To handle the fear of making mistakes, there are 2 things you need to remember. First, nobody is perfect, and you will make mistakes that are unavoidable. So, its in the best of your interests to brace yourself emotionally. The second thing to remember is to there’s always something to learn, and nothing makes a lesson more memorable that a mistake. Since errors will happen, you will well squeeze as much as value from them as possible.

6. Embrace Your Passion

Nothing pushes away fear like passsion. When you want something hard enough, you will go through hell to get it. You will stand up to the challenges of a startup that will throw at you becuase they are standing between you and the dream.

Dont’ let the daily grind make your forget why you are doing this. Put up reminders everywhere of what you want if you have to. The momemnt you forget is the moment your performance start’s hiccuping. If you want to be successful enterprenuer, you must learn to manage your fear. Fear will be constant passenger,so the sooner you learn the better.

Tips to lower your site’s bounce rate

Does your website suffer from high Bounce rate? Studies have shown that the most of the sites have 30 to 50% Bounce rate. While this is a challenge for every website developer, there are always exceptions. The bounce rate higher than 50% usually indicates a poor User experience your site’s search rankings.

Bounce rate explained

The website bounce rate occur when the visitor does the following activities, closes the web browser tab or Window, click the back button in the web browser, click the link to an external website. Place a page open for at least 30 minutes, which is known as session timeout. You can monitor the sites Bounce rate by installing Google Analytics. This is a free service which river is both site wide and page specific Bounce rate. Eyesight white Bounce rate is average of the total pages Bounce rate in the website.

Links to related pages on your website

Publish the links to related pages on your website with the bottom of the post and articles. This is in site SEO. If a visitor read the article about cyber security, perhaps you would be interested about reading more on ransomware. A visitor clicks a link and these related pages refer to the site down. And hence the site Bounce rate decreases.

If a website uses content management system such as wordpress Joomla, you can use a plugin to automate the process. There are lot of play games which can be installed, and that helps you to related pages in the bottom of the post, it also helps you gather comments from users. It is a fully customisable and it can display related links to your site’s RSS feeds.

Avoid pop-up 

It is wise to avoid pop ups to external websites. Popup sir once popular vehicle for online advertising, but pop ups sense become the Bane of Internet users everywhere. These intrusive ads cover the content and dilute the site’s UX. They can provide visit also the means to exit your site and trigger a bounce. You can experiment with pop ups to internal pages which do not require A Bounce but even those pop ups could be approached with caution.

Check for browser compatibility

Assuming that your Google text has installed on your website analyse your average Bounce rate by visitors web browsers. If your bounce rate with Chrome users is 46% and the Internet Explorer is 68%, perhaps there is a cross compatibility issue. There are different web browsers which use different software and processes to read websites. Yes because your site loads and functions properly in Chrome it doesn’t necessarily mean that it will do the same with Internet Explorer, firefox, safari and other web browsers. If there is a cross compatibility issue that’s contributing to your sides high Bounce rate you need to identify and fix it.

Display links to popular pages on sidebar

By showing links to your site’s most popular pages and posts in the sidebar it is, owner of the you can a lot of traffic and visitor comments. On the other hand displaying links to your most recent pages could be less popular pages that users are likely to visit. And this could also improve your site’s bounce rate. Most websites have built in widgets in popular CMS. That everything is compatible with the sides theme we can add the sidebar automatically to display those links. Alternatively we can create links to the most popular pages and posts manually.

Site search

You can also lower your Bounce rate by implementing a site search feature. If a visitor is looking for specific content but cannot find it using the sites standard navigation bar he or she may search it for in the search box. Display the search box in a prominent and easy to use location on your website such as the top right corner. Designing the Search Box with contrasting colours can be further increasing the visibility with all over for your sites Bounce rate in the process.

Make it more mobile friendly. Statistics have shown that more than half of the Internet traffic comes from mobile devices. If your website isn’t optimise for smartphones tablets the mobile visitors may leave without taking through on the second page of your website. Smartphones and Tablets have smaller screens than traditional desktop monitors and this can lead to viewing problems. Mobile devices use different web browsers than desktop computers and further increase the risk of compatibility issues.

To prevent such compatibility issues affecting our Bounce rate It is wise to consider a responsive website, and use Google AMP. Google amp is mobile pages provided, it is necessary for us to provide a functional to sign regardless of the device, regardless of the device on which it is accessed.

Creating a custom 404

You should eliminate all instances where is it again count as a whole lot for our page that our visitor does not go to 404 error. It is possible the side is meticulous recorded with understand the visitors may still include the possibilities of going to a link where it has the wrong URL. To minimize when I get to impact that 404 or for page and contest on your side sponsor read read a custom phone 404 page. This simple solution is to find all the pages to the web sites houses homepage poplar pages and top level navigation pages. The high bounce rate is always not bad. Somewhere pay the saddest I’m to have naturally high bounce.

Intermediate landing pages for example how 70 percent hi bounce rates. I never said that SSI landing page the ceilings pointing to drop sites. If I visited lose that upside a big as a bones, on taking those links the visitor leaves the website and triggers bounce. Wanted a disaster on metric where you should monitor any optimize your website. You should have an accepted an average time spent on the website, metrics to identify unique closest returning visits, and the traffic source. Buy analyzing this metrics, you can optimize your site to excel in it’s niche.

Are you looking to optimize your website? Give KEYSOME a call. They are experts in creative web design and branding, and can help you in any web-releated on-page and off-page site optimization.

Debating the Stone-Age Software Economics for Cloud Computing

Cloud Computing has become one of the most hyped up phrase comes to the world of Information Technology. While it is true that most of us has been relying on cloud for various things such as web based email more and more businesses are becoming heavily reliant on cloud for their core operations.

In 2016, survey conducted by TechMayan, it revealed that 95% of the respondents were using cloud, with a variety of combinations both in private and public services. With more and more enterprising Cloud Computing retains which having outsourced to subscription based online services it has seemed that the fate of on term is cloud computing is already sealed, is it not?


Strong case in favour of cloud computing. This is just not service providers starting to have health benefits either. One of the most importantly cited advantages of cloud is flexibility which means you can, scale, have variety. But there is also a solid argument to that contrast, after all find cloud based solutions are not designed for every businesses.

Is business run on standard template? Standard template vs versus localisation have different ways to precisely meet the needs of a company. Because you have no a little control over the Software and Hardware behind the cloud services they are inherently less flexible and customisable to your adoption.

SRS vendors and service providers are concerned, I completely Phase to take an account of every business individuals need. Large companies which typically have financial and human resources available to them come up with their own solutions and do not make computing service, very mainstream.

Largest hotel chains use their own proprietary management systems designed specifically for their own use, while small ones which use publicly available systems the smaller business operations. And most of them are open source.

By contrast SMB is rarely used such a situation where they can live as the moves of money to have their own systems developed exclusively for them, set up a vast amounts of money for support and maintenance. In other words, just as the best fitting clothes are tailor made sources the business software.


Alto security concerns with regards to Cloud Computing are generally worth debating, function corporate information in online seems to be a frightening prospects to many company administrators. There are plenty of legitimate reasons for concerns as well. Offer on cyber criminals are increasingly likely to target the cloud since, that is perhaps the likely store for gold.

Living on the rock in the past few years you would have no doubt heard about some high profile data breaches concerning cloud service providers, global companies. This involved a lot of global companies such as Yahoo LinkedIn and Dropbox. This proves is that no company is immune from a threat or a data breach no matter how big.

When you people will try to claim that Cloud Computing is more secure but it really is just a rather meaningless generalization. Dance to for the reason that major companies will have resources necessary for better protection of their data. While it stands for the reason major companies protect that beta there also popular targets for Cyber criminals.

Migrating to Cloud Computing systems might greatly reduced in house attack surface, but all it takes promises to somewhere else, somewhere where you are businesses have no control at all. But by far the biggest security risk of the cloud computing comes from within which is the misuse of the central repository data by employees.

Core benefit of cloud computing according to the supporters is accessibility. However to gain a strong case for stating that exact opposite. Cloud based services Access can be done anywhere where you have Internet and in the case of a private cloud necessary software that gives you access to it.

The sensibility allows employees to access the most important company resources whenever they need to no matter where they are. Search it allows for mobile workforce consisting of employees who can work at home and earn more or just about anywhere else.

Accessibility of a cloud computing is also one of the greatest disadvantages of the employees are allowed to have an monitored access to your company’s account online resources. , where is a far greater chance that they misuse it and consecutively your data falls into the wrong hands. Wanted the accessibility advantage of cloud computing is also completely fails to take an account of extremely one important factor – Bandwidth.


Getting faster all the time but nothing beats the performance and responsiveness of onsite resources. Cloud based services completely failed to take into account and prove its own course true that the performance is not an issue with many online applications.

However while you might need announce it resources to use popular Customer Management Solutions such as SAP Business Suite or SAP Netweaver, it is different other JavaScript based platforms. A lot of processing power involved especially in managing updates, where giga bytes of data. are necessary in the short order.

Comes to heavy computing tasks and it leave something to be desired even when using everyday office applications. And cloud doesn’t come suitable,  If applications are designed to to be more smoother and responsive, taking a very low footprint on your bandwidth, will adopt such experiences. Many of the times clients generally access, and work online, reports.

As of today, there is perhaps no decent alternative how to practically using cloud based services, for resource intensive work. Serious number crunching​, database processing, movie editing, 3D rendering, software compilation, or productivity work tasks that demand serious computing power.

This is not meant to put you off the cloud computing, but rather take an objective look at the migrating to cloud based solution. There is no doubt cloud represents game changing technology and one that is already developed enough to be, is worthy a serious consideration. But when it comes to applications, you need to outweigh the cons and your business needs.

And, here’s our plug: If you are looking for a reliable cloud-based service with consistent along with clear evidence of delivery, please approach OpenBrace, a Chennai-based leading software publishing firm. Check out their cloud-based service offerings, and drop us a line as well, if you found any SMB solutions useful.

Getting Noticed – The Essentials towards Creative Branding

Whether you are starting a new business, or rebranding an existing one, creating a great logo is essential step in the whole process . Designing a quality logo is not easy as you might think, and the cost of getting it wrong can be quite high. The logo you design will become an integral part of your brand, and will the first thing customers see when they encounter your company. If you want to design a logo that gets results, you need to look at what has worked in the past. All great logos, regardless of their brands they represent, have a few things in common. Here are 5 essential qualities of a winning logo.

From the beautiful scriptof the Coca-cola logo to the clean design of the Google homepage, the best logos are also the simplest, and minimalist. Simple logos are instantly recognizable, and that gives them leg-up on their more complicated comptetitors.


The best logos are releavant to the brands they represent. Think about the iconic IBM lgoo, to the Apple logo. These representations showcase what the company is all about.

All great logos, regardless of the companies those images they represent, are instantly recognizable and incredibly memorable. When you look at these iconic logos, you cannot help but remember the companies they represent.


The best logos are easily scalable, which means they look great no matter the size. Scalability is evne more important in the age of internet, when viewers are looking at the company website in all forms of devices, and all forms of screens.


Having a company logo that can be mistaken for something else is very dangerous, and very harmful for your brand image. The best logos are also the most distinctive. The iconic Apple logo could not be mistaken for another computer company, and the Coca-cola logo is easily distinguishable from rival soda companies.

When you own your own business, you are responsibe for every aspect of its operation, from the signage on the front door to the security of the computer network. As a business owner, you are also responsible for the quality of your branding, and the logo you design will play a key role in your success.

If you are looking for a creative branding agency for designing your logos, we’d suggest you to get in touch with KEYSOME. Try the services on the recently launched creative marketing services homepage, and add discount code LEARNSAP24X7 for 30% discount.

How to cope with investment anxiety

… For most people there investments are a significant source of stress. This is especially true during economicaly turbulent times when the value of your portfolio can drop substantially.

Stressing out on about your investments can lead to poor decision making, and can cost strain on your health and family relationships. Here are some tips that can help you cope up with the anxiety during periods of high volatility.

Remind yourself of the facts

Take a look at your portfolio and remind yourself why you are invested in these positions. Perhaps it is because a corporation has a solid reputation, and a history of earnings, or maybe it is done well for you in the past. It may help you re evaluate the reasoning behind owning each investment.

If you are reasoning is still valid then there is no reason to make any changes. Safest of the stocks can decline over short term and that simply is the nature of markets. Reminding yourself out the fax can prevent you from doing something irrational, such as selling a good investment at a loss.

Stay invested

When times get tough you might be tempted to cash out on your Investments cut out your losses. Probably the worst mistake you can make during a market downturn. By pulling out of the market, not only will your paper losses be realized, but you will miss the opportunity to recover these losses when the markets inevitably recover.

Remind yourselves of your financial goals and focus on the big picture. The best defense against a volatile market is to stay invested and weather the storm.

Pay your debts ontime

Investing in market is not the only way to earn a return on your money. If the markets are too volatile for you, consider paying down your debts instead. The return you earn is effectively the interest rate that you avoid paying on the principal. Paying down debt is a guarenteed return on your money and can help you ease your mind during turbulent times.

Turn down the noise

Many invesrtors find themselve overwhelmed with the amount of information that is out in the market. The truth is that most of the information is irrelevant to you, and this is doubly true during financial crisis.

Reading news paper reprots, and predicting every day on how the markets will come crashing down will do little to relieve your anxiety. Focus on what’s important for your investmennts and ignore the rest.

Speak to a financial advisor

If you are anxious about your investmennts, speak to a qualified financial consultant. Every person’s financial situation is different, and having good investmennt plan that you can stick to is essential during tough times. If you find the market voltality overwhelming, your portfolio may be too aggressive. Review your asset allocation, and ensure that it is compatible with risk tolerance.

Investing over the long term is difficult, and you will undoubtely experience multiple market downturns during this time. The markets are inherently volatile and no one can reliably predict when and where the next financial crisis will happen. Spending your nights worrying about your investmennts won’t make it grow any faster. Instead, educate yourselves and focus on the long term and your anxiety will diminish over time.

Modern Startup Funding Myths that Many Still Believe

… Of the things that scare many off the path of entreprenuership, the task of securing startup capital is cheif among them. Before many even think of failure or the difficulties of running a business, the crux of the problem is money that comes first.

The good news is, many of the barriers you may believe exist in securing the capital is no longer existent.

1. People Won’t Lend you Unless You Have a Solid Business Plan

While a business plan is generally beneficial for the future of your startup, its no longer necessary when securing funding. Alternative lenders often only need proof thta your business is viable. A steady revenue stream should be enought to convince many of them to give you the capital you need.

2. Ask for Little.

Part of planning your small business’ future is planning the amount of capial you need. This should cover everything, from manufacturing to paying employees before the revenue starts coming in. It will also need to account for when the company is still losing money.

Despite this calculated number, many still hesitate to ask for the full amount needed when approaching a lender. Often it is because they think the lender is not going to give that much money to a startup, while that may be true in some cases, not asking for a full amount just hampers your company and many may keep you from paying back the loan.

3. Startups are too dangerous

Modern investors are far too more cautious than when they were before the recession, which is understanable. Forturnes were lost. However, people have recovered from that fear. Lending is back is full swing, with over $9 trillion in loans today. It is gotten easier to securing funding from banks and investors as a startup, and even if traditional capital sources fail you, online lenders are still an option.

4. Online lenders are unturstworthy

Whenever something new comes along, scammers are there for the ride. That’s what happens with the internet. When it was new, scammers were everywhere, from spam emails to falling online lenders ho demanded upfront payments as “proof” that you could pay back your loans.

While scammers still exist, online lending is safer than ever before for small buisness. Online lenders have now access to software thet makes it easier for you to apply for a loan safely, without having your information compromised. That isn’t to say that you shouldn’t practice basic safety or do your due diligence. It just means you shouldn’t cross them off the loan option list.

5. Perfect Credit is Mandatory.

While you do need a good credit score, it doesn’t need to be perfect to secure a funding for your startup. Lower credit scores can limit your loan options, but if you are in luck lenders are everywhere. If you can present a strong business plan, proof of viability, or ideally both, you should stand the chance of securing a good loan. Crowdfunding experts, for example, are far more interested in the concept of your vision for the real world than your score. The same can be said of the many venture capitalists.

Entreprenuers are everywhere, now because its easier than ever before to secure funding. That said, it doesn’t mean you can just walk into a bank with an idea and still expect to walk out with a bag full of cash. Getting capital still comes don to having a great idea and a proof of viability.

Latest post: Why SAP training is important?

… From few skills to many skills with ease and comfort.

Professionals who want to move ahead in their careers need to invest in skill training, and upgrades such as SAPVarsity’ Learn SAP in 21 Days. Not only will you learn important skills including installation, configuration, and diagnostics, but also you will learn how to trouble shoot and maintain basic SAP modules through techniques taught in informative distance learning class.

If you are interested in getting at the ground level as an entry-level SAP consultant, sign up with us for a comprehensive online training class in SAP. All of the skills you need to be upgraded are readily picked up through attendance in rigourous online live training courses.

Learners are also introduced to customer service techniques and skills in instructional SAP online training classes. If you discover that rigourous SAP online live training isn’t for you, we offer other methods for learning SAP training online. It is wise to join a SAP community online to get in touch with fellow SAP developers.

There are no boring books used in dynamic SAP online classroom to get you off the track from studying. Plus, each interactive SAP online class is so lively, that you are guarenteed to look forward to your learning time within an exceptional SAP online class.

Learners get to view their online SAP training class instructor in real time, so that it is not hard to get bored. Moreover, you also see full whiteboard displays for each SAP online live training session even though you are in remote location.

You can also chat in real time with the instructor during SAP learning. This newly released online class could be exactly what you are looking for when you think about educational opportunities. Similarly, most of the certification tutorials, training is an entry-level course that is designed for individuals with little or no technical background.

SAP certification is vendor neutral, so it benefits anyone who completes his online SAP training class and is able to pass the exam. To jumpstart a successful career, consider the many benefits of an intruging and fulfilling online class and SAP training courses online.

Since a small number of students are enrolled in each innovative SAP online live training session, the cancellation rate is relatively low at only 10%. One of the most advantageous reasons to take up an engaging SAP online class is that there aren’t any travel expenses or dilemmas you need to worry about. You will attend the fully packed SAP online class from the convinience of your office or home, and never need to get behind the wheel of a car.

Summary: Discover success through skills and knowledge taught in an interactive SAP online class. From few skills to many skills with ease and comfort.

CyberTim’s Security Tips to Protect your Enterprise IT

Hello, I am cyber-security specialist Tim.

I am penning down a few notes about how you can secure your enterprise servers from attacks.

Zero-Day Attack

By utilising methods, to gain access, that no one knows about, hackers gain access to critical enterprise data, and such an attack  poses a security risk companies data. There are thousands of security test potentially facing your organisation. Everyday there are group of hackers who try to steal corporate data, breach the enterprise security, and keep the company at ransom.

Even if it has not only had the businesses, it largely affects the customers and the confidence they had on enterprise. One of the most dangerous types of thread is called as zero day attack. It is a form of a most plan and attack against your organisation, by utilising methods which have never been identified by the security researches prior to that period.

Are called zero days because organisations responsible for the security updates have never been aware of such a threat “0 days” prior to the first attack. These incidence are extremely dangerous because the user completely new method or root which causes extreme damage, and losses for enterprise companies.

Researchers continue to spend critical time working on a solution where the threat continuous to be unchecked. Wild nature of zero day attack make some difficult to prepare for, there are overall guidelines and best practices that will help your businesses maintain a strong security posture that allows you to mitigate the damage caused by them. One is to ensure every application and anti virus definitions are up-to-date.

While zero day attacks by definition utilise threat vectors that have not been patched out,. We’re still a good idea to keep your software updated in case of an attack. And the payload security flower which has not been resolved by an update. Automating this process with tools aur scheduled task makes it even more effective. If an emergency parts is released overnight to address a new thread the system can already have its install before you even aware of an issue.

You should make sure the PC is are configured and automatically download and install the security updates that you send out. Giving uses the option to decline updates is a serious security issue since you know they are just keeping hitting the usual ‘remind me’ later. Instruct the users to intimate your cyber support provider to install patches, and keep every servers updated, so as at the end of each shift or at least reboot them so that security patches can be installed in a timely manner.


Did you know a new kind of attack called spearfishing leverages on to your enterprise customer service orientation against itself? Spearfishing is one of the newest and most successful type of enterprise hacking attack being deployed by group of anonymous hackers against large enterprises. A variant on the traditional fishing attack, in which spam emails are sent out randomly with fraudulent offers as popular as axis rewards, spearfishing attacks are more crafty. Om David that they can gather through public sources, probably through the target helpful and customer centric business website, along with some judicious social engineering, hackers can pull off cIBIL business email messages in simple English, answer the most appropriately legitimate internal partner are customer accounts.

This may be done using traditional hacking to gain access to those accounts setting up a domain name that has one letter different from the original name. For example – instead of the numeral in the fake website. There are no technical defences against by phishing attacks, however it is of the utmost importance for any organisation to to have an effective policy against any type of such hacking attacks. And, now there are more complex ones. Thanks to unicode based URLs, which can make you click on links that are only visibly hacked to the trained eye. Keep reading our blog for more updates.