Tips to lower your site’s bounce rate

Does your website suffer from high Bounce rate? Studies have shown that the most of the sites have 30 to 50% Bounce rate. While this is a challenge for every website developer, there are always exceptions. The bounce rate higher than 50% usually indicates a poor User experience your site’s search rankings.

Bounce rate explained

The website bounce rate occur when the visitor does the following activities, closes the web browser tab or Window, click the back button in the web browser, click the link to an external website. Place a page open for at least 30 minutes, which is known as session timeout. You can monitor the sites Bounce rate by installing Google Analytics. This is a free service which river is both site wide and page specific Bounce rate. Eyesight white Bounce rate is average of the total pages Bounce rate in the website.

Links to related pages on your website

Publish the links to related pages on your website with the bottom of the post and articles. This is in site SEO. If a visitor read the article about cyber security, perhaps you would be interested about reading more on ransomware. A visitor clicks a link and these related pages refer to the site down. And hence the site Bounce rate decreases.

If a website uses content management system such as wordpress Joomla, you can use a plugin to automate the process. There are lot of play games which can be installed, and that helps you to related pages in the bottom of the post, it also helps you gather comments from users. It is a fully customisable and it can display related links to your site’s RSS feeds.

Avoid pop-up 

It is wise to avoid pop ups to external websites. Popup sir once popular vehicle for online advertising, but pop ups sense become the Bane of Internet users everywhere. These intrusive ads cover the content and dilute the site’s UX. They can provide visit also the means to exit your site and trigger a bounce. You can experiment with pop ups to internal pages which do not require A Bounce but even those pop ups could be approached with caution.

Check for browser compatibility

Assuming that your Google text has installed on your website analyse your average Bounce rate by visitors web browsers. If your bounce rate with Chrome users is 46% and the Internet Explorer is 68%, perhaps there is a cross compatibility issue. There are different web browsers which use different software and processes to read websites. Yes because your site loads and functions properly in Chrome it doesn’t necessarily mean that it will do the same with Internet Explorer, firefox, safari and other web browsers. If there is a cross compatibility issue that’s contributing to your sides high Bounce rate you need to identify and fix it.

Display links to popular pages on sidebar

By showing links to your site’s most popular pages and posts in the sidebar it is, owner of the you can a lot of traffic and visitor comments. On the other hand displaying links to your most recent pages could be less popular pages that users are likely to visit. And this could also improve your site’s bounce rate. Most websites have built in widgets in popular CMS. That everything is compatible with the sides theme we can add the sidebar automatically to display those links. Alternatively we can create links to the most popular pages and posts manually.

Site search

You can also lower your Bounce rate by implementing a site search feature. If a visitor is looking for specific content but cannot find it using the sites standard navigation bar he or she may search it for in the search box. Display the search box in a prominent and easy to use location on your website such as the top right corner. Designing the Search Box with contrasting colours can be further increasing the visibility with all over for your sites Bounce rate in the process.

Make it more mobile friendly. Statistics have shown that more than half of the Internet traffic comes from mobile devices. If your website isn’t optimise for smartphones tablets the mobile visitors may leave without taking through on the second page of your website. Smartphones and Tablets have smaller screens than traditional desktop monitors and this can lead to viewing problems. Mobile devices use different web browsers than desktop computers and further increase the risk of compatibility issues.

To prevent such compatibility issues affecting our Bounce rate It is wise to consider a responsive website, and use Google AMP. Google amp is mobile pages provided, it is necessary for us to provide a functional to sign regardless of the device, regardless of the device on which it is accessed.

Creating a custom 404

You should eliminate all instances where is it again count as a whole lot for our page that our visitor does not go to 404 error. It is possible the side is meticulous recorded with understand the visitors may still include the possibilities of going to a link where it has the wrong URL. To minimize when I get to impact that 404 or for page and contest on your side sponsor read read a custom phone 404 page. This simple solution is to find all the pages to the web sites houses homepage poplar pages and top level navigation pages. The high bounce rate is always not bad. Somewhere pay the saddest I’m to have naturally high bounce.

Intermediate landing pages for example how 70 percent hi bounce rates. I never said that SSI landing page the ceilings pointing to drop sites. If I visited lose that upside a big as a bones, on taking those links the visitor leaves the website and triggers bounce. Wanted a disaster on metric where you should monitor any optimize your website. You should have an accepted an average time spent on the website, metrics to identify unique closest returning visits, and the traffic source. Buy analyzing this metrics, you can optimize your site to excel in it’s niche.

Are you looking to optimize your website? Give KEYSOME a call. They are experts in creative web design and branding, and can help you in any web-releated on-page and off-page site optimization.