Tips to lower your site’s bounce rate

Does your website suffer from high Bounce rate? Studies have shown that the most of the sites have 30 to 50% Bounce rate. While this is a challenge for every website developer, there are always exceptions. The bounce rate higher than 50% usually indicates a poor User experience your site’s search rankings.

Bounce rate explained

The website bounce rate occur when the visitor does the following activities, closes the web browser tab or Window, click the back button in the web browser, click the link to an external website. Place a page open for at least 30 minutes, which is known as session timeout. You can monitor the sites Bounce rate by installing Google Analytics. This is a free service which river is both site wide and page specific Bounce rate. Eyesight white Bounce rate is average of the total pages Bounce rate in the website.

Links to related pages on your website

Publish the links to related pages on your website with the bottom of the post and articles. This is in site SEO. If a visitor read the article about cyber security, perhaps you would be interested about reading more on ransomware. A visitor clicks a link and these related pages refer to the site down. And hence the site Bounce rate decreases.

If a website uses content management system such as wordpress Joomla, you can use a plugin to automate the process. There are lot of play games which can be installed, and that helps you to related pages in the bottom of the post, it also helps you gather comments from users. It is a fully customisable and it can display related links to your site’s RSS feeds.

Avoid pop-up 

It is wise to avoid pop ups to external websites. Popup sir once popular vehicle for online advertising, but pop ups sense become the Bane of Internet users everywhere. These intrusive ads cover the content and dilute the site’s UX. They can provide visit also the means to exit your site and trigger a bounce. You can experiment with pop ups to internal pages which do not require A Bounce but even those pop ups could be approached with caution.

Check for browser compatibility

Assuming that your Google text has installed on your website analyse your average Bounce rate by visitors web browsers. If your bounce rate with Chrome users is 46% and the Internet Explorer is 68%, perhaps there is a cross compatibility issue. There are different web browsers which use different software and processes to read websites. Yes because your site loads and functions properly in Chrome it doesn’t necessarily mean that it will do the same with Internet Explorer, firefox, safari and other web browsers. If there is a cross compatibility issue that’s contributing to your sides high Bounce rate you need to identify and fix it.

Display links to popular pages on sidebar

By showing links to your site’s most popular pages and posts in the sidebar it is, owner of the you can a lot of traffic and visitor comments. On the other hand displaying links to your most recent pages could be less popular pages that users are likely to visit. And this could also improve your site’s bounce rate. Most websites have built in widgets in popular CMS. That everything is compatible with the sides theme we can add the sidebar automatically to display those links. Alternatively we can create links to the most popular pages and posts manually.

Site search

You can also lower your Bounce rate by implementing a site search feature. If a visitor is looking for specific content but cannot find it using the sites standard navigation bar he or she may search it for in the search box. Display the search box in a prominent and easy to use location on your website such as the top right corner. Designing the Search Box with contrasting colours can be further increasing the visibility with all over for your sites Bounce rate in the process.

Make it more mobile friendly. Statistics have shown that more than half of the Internet traffic comes from mobile devices. If your website isn’t optimise for smartphones tablets the mobile visitors may leave without taking through on the second page of your website. Smartphones and Tablets have smaller screens than traditional desktop monitors and this can lead to viewing problems. Mobile devices use different web browsers than desktop computers and further increase the risk of compatibility issues.

To prevent such compatibility issues affecting our Bounce rate It is wise to consider a responsive website, and use Google AMP. Google amp is mobile pages provided, it is necessary for us to provide a functional to sign regardless of the device, regardless of the device on which it is accessed.

Creating a custom 404

You should eliminate all instances where is it again count as a whole lot for our page that our visitor does not go to 404 error. It is possible the side is meticulous recorded with understand the visitors may still include the possibilities of going to a link where it has the wrong URL. To minimize when I get to impact that 404 or for page and contest on your side sponsor read read a custom phone 404 page. This simple solution is to find all the pages to the web sites houses homepage poplar pages and top level navigation pages. The high bounce rate is always not bad. Somewhere pay the saddest I’m to have naturally high bounce.

Intermediate landing pages for example how 70 percent hi bounce rates. I never said that SSI landing page the ceilings pointing to drop sites. If I visited lose that upside a big as a bones, on taking those links the visitor leaves the website and triggers bounce. Wanted a disaster on metric where you should monitor any optimize your website. You should have an accepted an average time spent on the website, metrics to identify unique closest returning visits, and the traffic source. Buy analyzing this metrics, you can optimize your site to excel in it’s niche.

Are you looking to optimize your website? Give KEYSOME a call. They are experts in creative web design and branding, and can help you in any web-releated on-page and off-page site optimization.

Debating the Stone-Age Software Economics for Cloud Computing

Cloud Computing has become one of the most hyped up phrase comes to the world of Information Technology. While it is true that most of us has been relying on cloud for various things such as web based email more and more businesses are becoming heavily reliant on cloud for their core operations.

In 2016, survey conducted by TechMayan, it revealed that 95% of the respondents were using cloud, with a variety of combinations both in private and public services. With more and more enterprising Cloud Computing retains which having outsourced to subscription based online services it has seemed that the fate of on term is cloud computing is already sealed, is it not?

Flexibility

Strong case in favour of cloud computing. This is just not service providers starting to have health benefits either. One of the most importantly cited advantages of cloud is flexibility which means you can, scale, have variety. But there is also a solid argument to that contrast, after all find cloud based solutions are not designed for every businesses.

Is business run on standard template? Standard template vs versus localisation have different ways to precisely meet the needs of a company. Because you have no a little control over the Software and Hardware behind the cloud services they are inherently less flexible and customisable to your adoption.

SRS vendors and service providers are concerned, I completely Phase to take an account of every business individuals need. Large companies which typically have financial and human resources available to them come up with their own solutions and do not make computing service, very mainstream.

Largest hotel chains use their own proprietary management systems designed specifically for their own use, while small ones which use publicly available systems the smaller business operations. And most of them are open source.

By contrast SMB is rarely used such a situation where they can live as the moves of money to have their own systems developed exclusively for them, set up a vast amounts of money for support and maintenance. In other words, just as the best fitting clothes are tailor made sources the business software.

Security

Alto security concerns with regards to Cloud Computing are generally worth debating, function corporate information in online seems to be a frightening prospects to many company administrators. There are plenty of legitimate reasons for concerns as well. Offer on cyber criminals are increasingly likely to target the cloud since, that is perhaps the likely store for gold.

Living on the rock in the past few years you would have no doubt heard about some high profile data breaches concerning cloud service providers, global companies. This involved a lot of global companies such as Yahoo LinkedIn and Dropbox. This proves is that no company is immune from a threat or a data breach no matter how big.

When you people will try to claim that Cloud Computing is more secure but it really is just a rather meaningless generalization. Dance to for the reason that major companies will have resources necessary for better protection of their data. While it stands for the reason major companies protect that beta there also popular targets for Cyber criminals.

Migrating to Cloud Computing systems might greatly reduced in house attack surface, but all it takes promises to somewhere else, somewhere where you are businesses have no control at all. But by far the biggest security risk of the cloud computing comes from within which is the misuse of the central repository data by employees.
Accessibility

Core benefit of cloud computing according to the supporters is accessibility. However to gain a strong case for stating that exact opposite. Cloud based services Access can be done anywhere where you have Internet and in the case of a private cloud necessary software that gives you access to it.

The sensibility allows employees to access the most important company resources whenever they need to no matter where they are. Search it allows for mobile workforce consisting of employees who can work at home and earn more or just about anywhere else.

Accessibility of a cloud computing is also one of the greatest disadvantages of the employees are allowed to have an monitored access to your company’s account online resources. , where is a far greater chance that they misuse it and consecutively your data falls into the wrong hands. Wanted the accessibility advantage of cloud computing is also completely fails to take an account of extremely one important factor – Bandwidth.

Performance

Getting faster all the time but nothing beats the performance and responsiveness of onsite resources. Cloud based services completely failed to take into account and prove its own course true that the performance is not an issue with many online applications.

However while you might need announce it resources to use popular Customer Management Solutions such as SAP Business Suite or SAP Netweaver, it is different other JavaScript based platforms. A lot of processing power involved especially in managing updates, where giga bytes of data. are necessary in the short order.

Comes to heavy computing tasks and it leave something to be desired even when using everyday office applications. And cloud doesn’t come suitable,  If applications are designed to to be more smoother and responsive, taking a very low footprint on your bandwidth, will adopt such experiences. Many of the times clients generally access, and work online, reports.

As of today, there is perhaps no decent alternative how to practically using cloud based services, for resource intensive work. Serious number crunching​, database processing, movie editing, 3D rendering, software compilation, or productivity work tasks that demand serious computing power.

This is not meant to put you off the cloud computing, but rather take an objective look at the migrating to cloud based solution. There is no doubt cloud represents game changing technology and one that is already developed enough to be, is worthy a serious consideration. But when it comes to applications, you need to outweigh the cons and your business needs.

And, here’s our plug: If you are looking for a reliable cloud-based service with consistent along with clear evidence of delivery, please approach OpenBrace, a Chennai-based leading software publishing firm. Check out their cloud-based service offerings, and drop us a line as well, if you found any SMB solutions useful.

Getting Noticed – The Essentials towards Creative Branding

Whether you are starting a new business, or rebranding an existing one, creating a great logo is essential step in the whole process . Designing a quality logo is not easy as you might think, and the cost of getting it wrong can be quite high. The logo you design will become an integral part of your brand, and will the first thing customers see when they encounter your company. If you want to design a logo that gets results, you need to look at what has worked in the past. All great logos, regardless of their brands they represent, have a few things in common. Here are 5 essential qualities of a winning logo.
Simplicity

From the beautiful scriptof the Coca-cola logo to the clean design of the Google homepage, the best logos are also the simplest, and minimalist. Simple logos are instantly recognizable, and that gives them leg-up on their more complicated comptetitors.

Relevancy

The best logos are releavant to the brands they represent. Think about the iconic IBM lgoo, to the Apple logo. These representations showcase what the company is all about.

Memorable
All great logos, regardless of the companies those images they represent, are instantly recognizable and incredibly memorable. When you look at these iconic logos, you cannot help but remember the companies they represent.

Scalability 

The best logos are easily scalable, which means they look great no matter the size. Scalability is evne more important in the age of internet, when viewers are looking at the company website in all forms of devices, and all forms of screens.

Distinctiveness 

Having a company logo that can be mistaken for something else is very dangerous, and very harmful for your brand image. The best logos are also the most distinctive. The iconic Apple logo could not be mistaken for another computer company, and the Coca-cola logo is easily distinguishable from rival soda companies.

When you own your own business, you are responsibe for every aspect of its operation, from the signage on the front door to the security of the computer network. As a business owner, you are also responsible for the quality of your branding, and the logo you design will play a key role in your success.

If you are looking for a creative branding agency for designing your logos, we’d suggest you to get in touch with KEYSOME. Try the services on the recently launched creative marketing services homepage, and add discount code LEARNSAP24X7 for 30% discount.

How to cope with investment anxiety

… For most people there investments are a significant source of stress. This is especially true during economicaly turbulent times when the value of your portfolio can drop substantially.

Stressing out on about your investments can lead to poor decision making, and can cost strain on your health and family relationships. Here are some tips that can help you cope up with the anxiety during periods of high volatility.

Remind yourself of the facts

Take a look at your portfolio and remind yourself why you are invested in these positions. Perhaps it is because a corporation has a solid reputation, and a history of earnings, or maybe it is done well for you in the past. It may help you re evaluate the reasoning behind owning each investment.

If you are reasoning is still valid then there is no reason to make any changes. Safest of the stocks can decline over short term and that simply is the nature of markets. Reminding yourself out the fax can prevent you from doing something irrational, such as selling a good investment at a loss.

Stay invested

When times get tough you might be tempted to cash out on your Investments cut out your losses. Probably the worst mistake you can make during a market downturn. By pulling out of the market, not only will your paper losses be realized, but you will miss the opportunity to recover these losses when the markets inevitably recover.

Remind yourselves of your financial goals and focus on the big picture. The best defense against a volatile market is to stay invested and weather the storm.

Pay your debts ontime

Investing in market is not the only way to earn a return on your money. If the markets are too volatile for you, consider paying down your debts instead. The return you earn is effectively the interest rate that you avoid paying on the principal. Paying down debt is a guarenteed return on your money and can help you ease your mind during turbulent times.

Turn down the noise

Many invesrtors find themselve overwhelmed with the amount of information that is out in the market. The truth is that most of the information is irrelevant to you, and this is doubly true during financial crisis.

Reading news paper reprots, and predicting every day on how the markets will come crashing down will do little to relieve your anxiety. Focus on what’s important for your investmennts and ignore the rest.

Speak to a financial advisor

If you are anxious about your investmennts, speak to a qualified financial consultant. Every person’s financial situation is different, and having good investmennt plan that you can stick to is essential during tough times. If you find the market voltality overwhelming, your portfolio may be too aggressive. Review your asset allocation, and ensure that it is compatible with risk tolerance.

Investing over the long term is difficult, and you will undoubtely experience multiple market downturns during this time. The markets are inherently volatile and no one can reliably predict when and where the next financial crisis will happen. Spending your nights worrying about your investmennts won’t make it grow any faster. Instead, educate yourselves and focus on the long term and your anxiety will diminish over time.

Modern Startup Funding Myths that Many Still Believe

… Of the things that scare many off the path of entreprenuership, the task of securing startup capital is cheif among them. Before many even think of failure or the difficulties of running a business, the crux of the problem is money that comes first.

The good news is, many of the barriers you may believe exist in securing the capital is no longer existent.

1. People Won’t Lend you Unless You Have a Solid Business Plan

While a business plan is generally beneficial for the future of your startup, its no longer necessary when securing funding. Alternative lenders often only need proof thta your business is viable. A steady revenue stream should be enought to convince many of them to give you the capital you need.

2. Ask for Little.

Part of planning your small business’ future is planning the amount of capial you need. This should cover everything, from manufacturing to paying employees before the revenue starts coming in. It will also need to account for when the company is still losing money.

Despite this calculated number, many still hesitate to ask for the full amount needed when approaching a lender. Often it is because they think the lender is not going to give that much money to a startup, while that may be true in some cases, not asking for a full amount just hampers your company and many may keep you from paying back the loan.

3. Startups are too dangerous

Modern investors are far too more cautious than when they were before the recession, which is understanable. Forturnes were lost. However, people have recovered from that fear. Lending is back is full swing, with over $9 trillion in loans today. It is gotten easier to securing funding from banks and investors as a startup, and even if traditional capital sources fail you, online lenders are still an option.

4. Online lenders are unturstworthy

Whenever something new comes along, scammers are there for the ride. That’s what happens with the internet. When it was new, scammers were everywhere, from spam emails to falling online lenders ho demanded upfront payments as “proof” that you could pay back your loans.

While scammers still exist, online lending is safer than ever before for small buisness. Online lenders have now access to software thet makes it easier for you to apply for a loan safely, without having your information compromised. That isn’t to say that you shouldn’t practice basic safety or do your due diligence. It just means you shouldn’t cross them off the loan option list.

5. Perfect Credit is Mandatory.

While you do need a good credit score, it doesn’t need to be perfect to secure a funding for your startup. Lower credit scores can limit your loan options, but if you are in luck lenders are everywhere. If you can present a strong business plan, proof of viability, or ideally both, you should stand the chance of securing a good loan. Crowdfunding experts, for example, are far more interested in the concept of your vision for the real world than your score. The same can be said of the many venture capitalists.

Entreprenuers are everywhere, now because its easier than ever before to secure funding. That said, it doesn’t mean you can just walk into a bank with an idea and still expect to walk out with a bag full of cash. Getting capital still comes don to having a great idea and a proof of viability.

Latest post: Why SAP training is important?

… From few skills to many skills with ease and comfort.

Professionals who want to move ahead in their careers need to invest in skill training, and upgrades such as SAPVarsity’ Learn SAP in 21 Days. Not only will you learn important skills including installation, configuration, and diagnostics, but also you will learn how to trouble shoot and maintain basic SAP modules through techniques taught in informative distance learning class.

If you are interested in getting at the ground level as an entry-level SAP consultant, sign up with us for a comprehensive online training class in SAP. All of the skills you need to be upgraded are readily picked up through attendance in rigourous online live training courses.

Learners are also introduced to customer service techniques and skills in instructional SAP online training classes. If you discover that rigourous SAP online live training isn’t for you, we offer other methods for learning SAP training online. It is wise to join a SAP community online to get in touch with fellow SAP developers.

There are no boring books used in dynamic SAP online classroom to get you off the track from studying. Plus, each interactive SAP online class is so lively, that you are guarenteed to look forward to your learning time within an exceptional SAP online class.

Learners get to view their online SAP training class instructor in real time, so that it is not hard to get bored. Moreover, you also see full whiteboard displays for each SAP online live training session even though you are in remote location.

You can also chat in real time with the instructor during SAP learning. This newly released online class could be exactly what you are looking for when you think about educational opportunities. Similarly, most of the certification tutorials, training is an entry-level course that is designed for individuals with little or no technical background.

SAP certification is vendor neutral, so it benefits anyone who completes his online SAP training class and is able to pass the exam. To jumpstart a successful career, consider the many benefits of an intruging and fulfilling online class and SAP training courses online.

Since a small number of students are enrolled in each innovative SAP online live training session, the cancellation rate is relatively low at only 10%. One of the most advantageous reasons to take up an engaging SAP online class is that there aren’t any travel expenses or dilemmas you need to worry about. You will attend the fully packed SAP online class from the convinience of your office or home, and never need to get behind the wheel of a car.

Summary: Discover success through skills and knowledge taught in an interactive SAP online class. From few skills to many skills with ease and comfort.

CyberTim’s Security Tips to Protect your Enterprise IT

Hello, I am cyber-security specialist Tim.

I am penning down a few notes about how you can secure your enterprise servers from attacks.

Zero-Day Attack

By utilising methods, to gain access, that no one knows about, hackers gain access to critical enterprise data, and such an attack  poses a security risk companies data. There are thousands of security test potentially facing your organisation. Everyday there are group of hackers who try to steal corporate data, breach the enterprise security, and keep the company at ransom.

Even if it has not only had the businesses, it largely affects the customers and the confidence they had on enterprise. One of the most dangerous types of thread is called as zero day attack. It is a form of a most plan and attack against your organisation, by utilising methods which have never been identified by the security researches prior to that period.

Are called zero days because organisations responsible for the security updates have never been aware of such a threat “0 days” prior to the first attack. These incidence are extremely dangerous because the user completely new method or root which causes extreme damage, and losses for enterprise companies.

Researchers continue to spend critical time working on a solution where the threat continuous to be unchecked. Wild nature of zero day attack make some difficult to prepare for, there are overall guidelines and best practices that will help your businesses maintain a strong security posture that allows you to mitigate the damage caused by them. One is to ensure every application and anti virus definitions are up-to-date.

While zero day attacks by definition utilise threat vectors that have not been patched out,. We’re still a good idea to keep your software updated in case of an attack. And the payload security flower which has not been resolved by an update. Automating this process with tools aur scheduled task makes it even more effective. If an emergency parts is released overnight to address a new thread the system can already have its install before you even aware of an issue.

You should make sure the PC is are configured and automatically download and install the security updates that you send out. Giving uses the option to decline updates is a serious security issue since you know they are just keeping hitting the usual ‘remind me’ later. Instruct the users to intimate your cyber support provider to install patches, and keep every servers updated, so as at the end of each shift or at least reboot them so that security patches can be installed in a timely manner.

Spearfishing

Did you know a new kind of attack called spearfishing leverages on to your enterprise customer service orientation against itself? Spearfishing is one of the newest and most successful type of enterprise hacking attack being deployed by group of anonymous hackers against large enterprises. A variant on the traditional fishing attack, in which spam emails are sent out randomly with fraudulent offers as popular as axis rewards, spearfishing attacks are more crafty. Om David that they can gather through public sources, probably through the target helpful and customer centric business website, along with some judicious social engineering, hackers can pull off cIBIL business email messages in simple English, answer the most appropriately legitimate internal partner are customer accounts.

This may be done using traditional hacking to gain access to those accounts setting up a domain name that has one letter different from the original name. For example – IBM.com instead of lBM.com the numeral in the fake website. There are no technical defences against by phishing attacks, however it is of the utmost importance for any organisation to to have an effective policy against any type of such hacking attacks. And, now there are more complex ones. Thanks to unicode based URLs, which can make you click on links that are only visibly hacked to the trained eye. Keep reading our blog for more updates.

Raising Startup Capital: Can you return 2-3x? Get Funded by a VC

.. If you have just gotten up a startup, and perhaps making a little profit, the chances are that you would be burning a lot of cash in marketing efforts, I am promotional activities, apart from paying your regular employees. The chances are would be intending to find a good investor.

After all more money you put into the business at and the startup the better are the chances. How are finding venture capitalist age is probably a bad move. It may seem counter integrative, but in general venture capital does come with a very high price tag. With equity less than 51%, you end up having no control. When you accept a venture capital, you are trading control of the company for someone else money.

Is Venture capital is Trojan horse?

The odds are that it is already against you. There are very few startups raised profits, as claimed. Few startups ever turn into profits, they have follow on Investments. If you have a vision of a company’s business strategy, you may likely become frustrated unable to implement it. When you sell out your a equity to someone else, the chances are your startup, would probably inclined to work for their favour, rather than yours. Funding is one of the foremost asked on your mind as a small business owner. It quessential to liase with the right venture funding team to protect your business.

No money no company

Unfortunately bootstrapping isn’t always viable and sometimes its couple do the traditional lenders giving you cold shoulder. You probably try venture capitalist, but it’s not easy group to attract.

Innovative and unique idea

Venture capital is our condition towards failure. 9 out of 10 of their investments are expected to fail at early, and they want to make up the rest with the Last of it. Despite, VCs wont just join up with any company. A VC wants striking and unique ideas. You they want something that’s never been done before they wouldn’t be looking at small businesses. The idea has to be sustainabilite. A few of the products are great at the moment. But there is a risk rapidly at pace, with the chances of becoming obsolete for one reason or be another

Sometimes it’s due to eminent and technological advances. And sometimes it’s due to rapidly developing market. Whatever is the case you be hard pressed attract venture capitalist into your business if your product works short term.

Great business partners

The people running the company are just as important to the venture capitalist, as the idea behind it. Your partners are responsible for their money. VCs don’t trust your cash if you don’t have the right skill. No VC would join you if you and your partners, are not able to continue a meaningful relationship.

Potential for return of investment

Venture capitalist are not there because they like you. They are here to make money and the most often to make it within a very short time frame. And, all you don’t need to make money overnight, but just show them the fact you can happen one day. Profit projections backed up by initial sales and market response is a big help. The focus on showing them the numbers is you are number one priority

Don’t use emotions. No one is fairly interested in any.

Prove them that your businesses can make money. Nobody wants a guarantee they just want the odds in their favour. Your products have to sell, and that’s also your common problems. The best way to determine whether or not a product has a bright future to do if it’s also solves a common problem

While market means a lot of potential revenue which attracts venture capitalist. You are small business might not have a product that has a white reach so you will have to show them the market that does exist is big enough to promise then great returns. New market research and show them the numbers to convince from your company’s viability.

Attracting venture capitalist to your small businesses is not impossible but it is very difficult. Less than 1% of the small business actually do get into venture capital don’t put all hope on them. There are 20 ways to get your money for your business but you have to go there and look. Good luck and keep reading to write this back in case you have found our articles useful. Subscribe to our blog and keep receiving newsletters. We wish you all the best ahead.

Marketing Your Lean Startup!

… Marketing a Startup is the most difficult challenge of an entrepreneur, especially when you have a lot of budget constraints and limitations such as human resources. How can one generate more clients with just a few resources? Fortunately not all is lost. In the last few years digital marketing has evolved into an even more meaningful business. You can get your audience attention without having to spend a fortune.

Be active on social media

If you are reading any type of literature about the 21st century marketing, you probably would have guessed network such as Facebook and Twitter have exploded to become the most popular, digital medium across the globe. In fact, everyone almost spend a few hours everyday in our favourite social media networks.

The beauty of social media networks for small businesses is very simple. It’s free. Anyone can set up a business account and start engaging with organic marketing without spending a dime. That you need is quality time and the understanding of the type of content your audience wants to see

Strategy of causes key to success

Follow the 20 by 20 rule. Only 20% of the content that you shared should be promotional. The rest of the content needs to be relevant to your potential followers. The key to posting useful content that your audience is likely to engage with is building an audience to promote your business uniquely, and effectively on social media.

Leverage your existing customers

Potential customers are nothing more than hearing from there peers. As much as you can tell about the benefits of the products, they won’t believe until your previous client has concurred with. Leverage your existing customers to both inexpensive and crucial small business marketing success. A recent survey, has found 88% of the consumers trust online reviews from perhaps unknown strangers much to the personal Recommendation of friends. This is perhaps shocking. But testimonials from unknown strangers, be enough for $1 or perhaps even lesser worthy products.

Branding, Brand Name

It takes a serious person to understand what it is about branding. Think twice. Mentions spending millions on owning a single brand name. If you want to grow your business, you first need a build brand that is identifiable, and Suites every generation of consumers. In today’s world customers are looking for real connection with the business we support, And they want to know if the forms of like the values and the vision of each others. The businesses that are able to false that connection and bill solid brands are the ones that will succeed, while the less branded companies will fall by the wayside.

Making your Global brand

Is everything with the world revolves around businesses, the best way what doing is, to learn from all this great leaders, how to build a quality brand and a compelling brand narrative. Understanding audience demographics is the key. Until you know your customers, nothing else matters. Leaders know that a customer is a key to everything they do. And branding is all about developing a great relationship with the people who buy their products. Any given marketing team, works hard to understand the needs of the clients who need creative branding.

What’s your story, kid?

The best the best marketers are the ones who can anticipate customers based on things like demographic profiles, survey data and business intelligence the brand should present a consistent image. Consistent branding is essential, that successful business leadership know all too well. Businesses customers should not be confused when they look at the various online and offline marketing campaigns, the company claims to be.

There should be absolutely no disparity between what you sell, and what you market. A brand should tell its own unique story. Most successful business owners no building a great brand telling a compelling story. Look back how far you have come, look back where you have started, connect the dots and tell the naked truth, that will engage your audience. Should build the story you tell. Any brand should project and air of confidence and competence. Telling a great Grand narrative may not be as difficult as you think. But always stick to the truth.

Things to consider before hiring a PR firm

.. Very recently, I hired a PR firm, which did not lead much results, even after I took it to paying the top dollar premium package. Quite saddening, but honest truth. Finding a public relations form for your company can be very difficult, especially since there are countless places that completely object to the idea of a small business hiring a PR firm. A PR firm magically give your company this sales, the attention that you want, but that doesn’t mean it won’t help at all. If you have decided to hire a pair from things you need to find out.,

Cheap is not the best

Many business leaders will tell you that PR firm is a waste of money. What time is money and doing everything single-handedly can end up costing you precious time. That could be otherwise spent in doing something more important. You could hire in house consultants, but you may not get the results that you desire

Have a ballpark on how much you are willing to spend for PR. The more money you put into it the more money you hope to get back from it. If your PR firm helps you become wildly successful. Then your budget isn’t something you really need to worry about. But it is best to stay on the safe side.

Are you using inbound marketing in an effort to increase sales?

Do you wish where where is in which you could turbocharge your story telling and significantly increase your content outreach? The good news is this! By adding one component stories you can instantly go from zero to the top. And the secret ingredient none other than, using data visualisations.

Analytics and data visualisation turn data into charts and graphs that can be embedded into blog post, which can be sad in the social media profiles, sent to others for easy embedding. When you create a data visualisation and include a code for embedding, you greatly increase the chances that others will share the data with their followers. If you have to include data visualisations in your content marketing strategy, you should highlight your company’s unique research every visualisation.